As we know, websites now need to be fully optimized on mobile; that’s where they are mostly looked at, and if SEO isn’t implemented for the mobile version of your site, you lose conversions and slip down the Google ranks. So what are some good ways to better it?
Before you begin anything, make sure you audit your website’s compatibility for smartphone, and see where the errors are. If a user is having trouble navigating your site on their cellphone, they’re out and will not return. Some important things to look at are plugins, font sizes, and the positioning of page elements. There may be some areas for improvement.
Responsive design is key for all devices. It’s the best way to ensure your site can be opened anywhere you like, as even the same user can switch from a laptop to their phone and will want to have the same experience with whatever gadget they use. It’s a lot of work for many screen sizes, but certainly doable.
One of the biggest problems users face on their phones, the webpage load time. If it’s very slow, the home screen button will be pressed and that person is not likely to visit again; and these problems are more frequent than we think! Some factors to look in for these issues can lie with unused scripts, non-compressed files and needing to optimize images.
Optimize your website for local searches. It’s almost certain that people in your area will need your product or services, so make sure you’re able to get their attention before reaching out to the rest of the city. Google offers some free tools to help with that, and it likely doesn’t take a lot of work.
You also need to optimize for keyword searches, for both text and voice. Siri used to be treated as a ‘joke’ because people thought it was funny for a random voice to answer them when they asked for something, but will now because a major SEO tool for businesses, especially on mobile. This may be a little more challenging to optimize for, but at least you are prepared for the now and future. Eventually Alexa and Google Home will be SEO tools for voice!
Finally, Google has another service called Accelerated Mobile Pages that allows for faster mobile pages. They don’t look any different from other programming softwares, but the pages will just load much faster than the average. This would normally lead to a better user experience and visitor retention. Start using it now before it becomes too popular and crowded.