However, having a presence on Google+ is always important. Investing even a little bit of time and energy into your business page on Google+ can mean improved local search visibility, especially for a small to medium-sized business. If you haven’t figured it out yet, Google has got the majority of the market share when the time comes to search.
This social network encourages you to build new relationships based on your passion, interests, profession, or career. It is a place for you to find information that’s relevant to you and to share it with people of the same interest.
Blended search results
Google+ Content itself can make your business show up in search results more often than your website can. Each of the post that you post has a unique URL, and when there is interaction generated, it can potentially rank in the search results. Everything is indexed by Google once it is on Google+.
Google+ Factors in Local Carousel Results
If you have noticed, sometimes your search results result in a local carousel. Many local SEO experts have compiled lists of keywords that trigger Google to display the carousel in the search results. IN order to make your product one of the first that show up, it is necessary to ensure that your posts contain those words, when in context!
As a basic rule of thumb, it is necessary to ensure that the content that you post is good quality; short and sweet. Therefore, in order to ensure that your posts get the most views, do not overwhelm your viewers!
Authorship and Publisher Markup
Authorship and publisher markup can increase your reach on search engines since semantic markup has been adopted by the major search engines.
You should consider creating a Google+ Profile for yourself and connecting it to quality content you write or distribute online, especially if you are a:
- Insurance agent
Integration with Other Platforms
Integrating with other platforms like YouTube and Gmail is also a great way to get publicity via Google+.
Youtube processes over 3 billion searches a month, and become the largest search engine in the world in the year 2013—and Google also owns Youtube. If you are fall under the categories of the professional who must have a Google+ Account, then Youtube can be add to your benefit as you can get some of the basic techniques or methods documented, recorded and then displayed!
Creating a channel on YouTube means you have a Google Account. According to search and social experts, it’s best practice to have all of your Google networks (YouTube, Google+ Local or Business and Google+ Author Profile) all in the same Google Account to increase trust, and it will also increase the probability of having an increased visibility during search results.