Just like the previous two weeks, the next two blogs will cover yet again another aspect of digital marketing (that also happens to be a part of our services) – email marketing. It is also another good tool to reach customers, although usually less popular than social media. This two-part blog will hopefully point you in the right direction if your business is already engaging, or plans to, in e-mail marketing.

1. Subscriptions

You want to gain as many subscribers as you can, so make it easy for people to do so. Asking for few basic pieces of information that will take someone only a couple of minutes to get signed up. It would also be useful to advertise said newsletter on your social media accounts, perhaps once a month?

2. Subscriber expectations

In the signup process, give as much detail as possible on the content that this newsletter sends out, so that the receiver isn’t surprised and then opts out of signing up, because they don’t like the ideas.

 

 

3. Welcome email

A new subscriber always wants to feel important. A warm welcome and a show of enthusiasm for the adventure that is to follow could make them pleased they signed up in the first place. A welcome email can also be a thank you email.

4. Newsletter design

Don’t forget that the newsletter is part of the brand’s ‘product’. Make sure the design and template are aligned with the brand’s look, so that it’s not completely different. Readers will notice and appreciate the effort.

 

5. Easy on the eye

Remember, your subscribers are likely very busy people, so getting their attention for a short time even a couple of times a month can be tricky. Try not to make the content too long, and make sure it’s presented adequately while including images and maybe GIFs. It’s an experience they want to enjoy, and look forward to opening your next email.

6. Desirable content

Depending on the software you use to create and send your newsletter, make sure you give subscribers a choice on the content that you offer – as it is possible to segment it; the software may offer features like groups and segmentation to help make the content relevant to the subscribers. This segmentation allows to target certain subscribers on your list without assigning them to a particular group, especially if it’s a store sale in a specific area code.

 

 

7. Publishing calendar

Starting and maintaining a newsletter is a commitment, so make sure you publish content a couple of times a month to stay relevant to subscribers, so that they don’t forget about and neglect it in the future if you can’t maintain the regular publishing.

Tagged: