Social media is the modern communication channel and also drives revenue when used really well.
When we look at the retail industry, which is changing drastically, social media still plays a big role, especially when your friends are involved with reviews of merchandise they have bought at the store. Even then, with e-commerce emerging, brands are using social to encourage customers to purchase online. We’ll get to this in a minute.
It seems that websites have been making an important comeback lately, especially that they can now be optimized for mobile, and brands should not forget to include links to social as well as testimonials on social on their website. If businesses see many positive tweets or Instagram posts about their brand, they’ll make sure to show it on their website as a means of saying “Hey, we’re not the only ones who think our products are good – they do too!” That then can influence an online purchase. Although influencers are not always trusted, having customers use a specific hashtag to express their thoughts is much more authentic and trusted.
Social media is a powerful engagement tool, for users to communicate with one another and brands to communicate with current and potential customers.
As mentioned in the last blog, paid ads are becoming more expensive and not necessarily reaching more people. Authentic, organic content that is boosted for a couple of dollars can be helpful, but you need to show the public that you are curating that content. The same goes for consumer-generated content.