Category Archives: Web Design

Another Christmas has passed, and many around the world went through a short period of stress over the perfect gifts they wanted to buy for their loved ones. In the near past, e-commerce seemed like a perfect solution to gift shopping because it looked like eliminating the stress of going to a store and physically picking out a gift for a family member, amidst large crowds wanting to do just the same.

Because shopping has evolved on the internet, most of the Christmas chores are now being done online, but it seems even then people are still very stressed out over buying the perfect gift while it can only take a few clicks and item names being types in search bars. What’s going on then?

 

Desperate clicking

It’s not necessarily guaranteed you will find the items you want online if not available in a store. Even with websites like Amazon offering so much, people sometimes find themselves frustrated not finding gifts online and they become aggressive and impatient with their clicking/browsing. This behaviour takes place just as much when a website is taking time to load, due to a heavy-trafficked server or slow wifi at home.

Meanwhile, analytics at the retailers‘ offices are showing company bosses that consumers are desperate to find what they want with little time left before Christmas eve. This gives them a chance to get better for the following year.

Confused navigation

Through its analysis of data, an analytics company identified a series of different attitudes based on mouse movements and visitor behaviour patterns. Of these mindsets, ‘disorientation’ proved one of the most troublesome, with many shoppers appearing confused and erratic in their movements across a page or ecommerce site.

This ‘disoriented’ mindset is a key sign that Christmas shoppers have lost their sense of direction and are thinking of abandoning a site. Could this be due to the ‘festive fatigue‘ that cripples many at the end of the calendar year, because work deadlines get overwhelming before the holidays? According to research, average conversion rates are as much as 40% lower for consumers with a predominantly disoriented mindset.

If a retailer’s analytics highlight that numerous customers are suffering from disoriented behaviours, it’s likely that a site’s navigation is not providing a clear enough path from browsing to checkout. This can hinder customer loyalty, result in ‘shopping cart’ abandonment and ultimately cost a company valuable Christmas sales.

Understanding the consumer

Where as those with a disoriented mindset don’t know where they are going on a website, exploring visitors simply don’t know what they want. Instead of navigating to the product or page they want – or taking the time to actively compare products and make a decision – ‘explorers’ simply wander around the site as they would when tiredly shopping in a high street store. These visitors are keen to make a purchase and can be a great source of sales, but only if a retailer’s website is capable of converting them.

Around Christmas, online retailers should expect to see a spike in traffic from those with an exploring mindset, as customers start to browse for possible presents and psychologically window shop for ideas. If retailers are to make the most of these visitors, they must tailor their content to bring the calls to action to the forefront of the site, simplifying the buyer journey. Offers and deals are also a great way to convert these ‘explorers’ from window shoppers to genuine customers.

With Christmas now over for another 12 months, should retailers spend more time in the next year understanding ‘festive fatigue’? Shoppers are partly at fault in all this for leaving gift purchases so late, but this behaviour will never change.

We can only hope retailers begin by looking for solutions to help make next Christmas shopping experiences that little bit easier and stress-free. To appeal to this mindset, online retailers must reclaim the notion that shopping online is the easy alternative to going in store. By using a combination of customer data and appealing design, retailers can make Christmas shopping great again and minimise the potential for festive fatigue.

 

How was YOUR Christmas shopping this year? Will you try starting your shopping earlier next year?

It’s almost all done on the phone now. Laptops and desktops are being used a lot less, since our portable devices allow us to do most of the things we need without the use of a physical keyboard; which brings us to Google searches and SEO – how do we make it better on mobile?

As we know, websites now need to be fully optimized on mobile; that’s where they are mostly looked at, and if SEO isn’t implemented for the mobile version of your site, you lose conversions and slip down the Google ranks. So what are some good ways to better it?

 

Before you begin anything, make sure you audit your website’s compatibility for smartphone, and see where the errors are. If a user is having trouble navigating your site on their cellphone, they’re out and will not return. Some important things to look at are plugins, font sizes, and the positioning of page elements. There may be some areas for improvement.

Responsive design is key for all devices. It’s the best way to ensure your site can be opened anywhere you like, as even the same user can switch from a laptop to their phone and will want to have the same experience with whatever gadget they use. It’s a lot of work for many screen sizes, but certainly doable.

One of the biggest problems users face on their phones, the webpage load time. If it’s very slow, the home screen button will be pressed and that person is not likely to visit again; and these problems are more frequent than we think! Some factors to look in for these issues can lie with unused scripts, non-compressed files and needing to optimize images.

Optimize your website for local searches. It’s almost certain that people in your area will need your product or services, so make sure you’re able to get their attention before reaching out to the rest of the city. Google offers some free tools to help with that, and it likely doesn’t take a lot of work.

You also need to optimize for keyword searches, for both text and voice. Siri used to be treated as a ‘joke’ because people thought it was funny for a random voice to answer them when they asked for something, but will now because a major SEO tool for businesses, especially on mobile. This may be a little more challenging to optimize for, but at least you are prepared for the now and future. Eventually Alexa and Google Home will be SEO tools for voice!

Finally, Google has another service called Accelerated Mobile Pages that allows for faster mobile pages. They don’t look any different from other programming softwares, but the pages will just load much faster than the average. This would normally lead to a better user experience and visitor retention. Start using it now before it becomes too popular and crowded.

Two weeks ago, we described the important steps that were needed to begin building your new mobile app. This part describes the rest of the journey to launching a new mobile app!

7) Backend building

Your developer will need to start setting up servers, databases and storage solution. You also need to sign up for developer accounts at the app marketplaces you are developing for. Depending on the platform, the account may take several days to get approval. You are almost on your way!

8) User Interface

After getting feedback on your prototype, you want to execute the consumer wants onto the app, and building the best resolutions for what was previously your wireframe. Another name for these individual screens are the “Skins” of the app.

9) Test 2

This is the real test. All the app functions are in place, and you want to make sure the UX-UI are working well. This is also to make sure there is a flow from screen to screen and that the app is actually user friendly!

10) Review and continue

After the second test and receiving feedback, it’s the phase of the final fix. You may need to change things from front to back end, to make sure you will get the downloads and uses promised by people who tested the app. The app-building isn’t quite finished yet.

11) Final review

You want to go through everything one last time, to make sure all the new modifications are working well. This is the last step before the launch, so no more room for mistakes.

12) Launch time!

After all these months and weeks of hard work, your app is finally official and ready to be downloaded from iOS and Android devices. Apple may take more time for the final approval, but it’s time to start promoting the app to the world and begin this new journey!

 

We hope that was useful! Building an app requires alot of effort and patience, and we hope you can come up with great ideas to show the world soon.

This is our final blog for the year 2016! It has been an absolute pleasure sharing varied information on what we do and what we know/research in the field of digital marketing. We have decided to top off the year with an eye opening article about technologies that could affect marketing next year and beyond. Remember, the world of digital marketing is always changing!

1) The messenger app world

Smartphone conversations have evolved well beyond regular SMS messages in the last few years, with now Facebook Messenger and especially WhatsApp becoming so popular and influential. Despite being both owned by the same company, they serve a different purpose in our daily communications in a private capacity, especially WhatsApp.

Some people can be reluctant to publicly share photos or videos, especially of family and friends, but given they want to show their closest ones what they find funny, or intimate photos of family and friends, they usually rely on WhatsApp to privately share the media.

The current ecosystem is beginning to introduce marketing within these chat apps, which users do not like and are trying to get away from. As a result, companies are trying to introduce shopping on Facebook through Messenger as to be clever about their sales online.

Marketers generally want to monitor people’s conversations to understand what users want and this new behaviour that we have does not allow these marketers to conduct their research. This also changes the way marketers conduct and view engagement, because it is less about the likes and comments and more about personalized dialogue.

2) Ad-blocking

Marketers do not seem to understand that smartphone users have no tolerance for ads when using an app or a website. It’s time to be more innovative about the whole process.

 

 

Users install ad blockers because the smartphone internet experience becomes much more of a hassle when ads pop up every time a page is turned. They just want to get on with what they’re doing, without constantly having to close ads while browsing the net. It is frustrating! Advertisers need to use the internet to their advantage, and impress users instead of distracting them.

3) Magic tech

The modern era of web technologies has allowed marketers to use now available tools that can simplify their marketing strategies and executions, as well as monitor and analyze consumer behaviour online. We are talking about ‘basic’ web applications like Google Analytics, Hootsuite, WordPress, etc.

4) Further evolution

Some recent surveys are suggesting that smartphone technology may be obsolete sooner than we think, as hard to believe as this may be. Artificial intelligence and other evolutions will allow us to experience something completely different, such as voice controls and motion sensors! How will marketers then deal with that?

5) Artificial intelligence

As mentioned in the previous paragraph, this term should no longer be ignored. We believe 2017 will see many announcements relating to AI, which can be fascinating if properly programmed. Humans are creating computers which will be able to automate many processes previously done by humans. Tech giants and even digital agencies are already advanced in this field, with new businesses which do just that making their stand.

Watch this space…

 

What we believe many companies fail to realize these days is the importance of SEO for their website. Succeeding in organic search for Google has become so competitive that many websites do not get the visibility they deserve online because of poorly managed SEO. This blog will attempt to give useful insights on strategies that can be implemented to maintain or improve organic search success.

1.Make friends online

Partnerships on the Internet are more important than ever. It is always better to get others saying good things about you and trying to promote your website in any way they can. Having an influencer who is an expert on your subject matter and with a big following can take you many places.

2.Develop a content-marketing strategy

As we have previously mentioned, content-marketing is only a small part of the whole package. SEO can depend alot on how your business goes about its content, because that will affect your organic search. It needs to be diversified among videos, webinars, white papers, and social media posts. The use and choice of keywords become Google‘s best friend.

3.Generate traffic to your site and pages

Another way to get people to link to you is by writing for a large publication, giving video or written interviews and always recommend your content in networking events and to your surroundings. If this feels overwhelming and there is an additional budget to spend, you can hire an agency that will do the work for you.

 

webtraffic

 

4.A mobile-ready website

Not only do you now need a beautifully-designed website that is user friendly, but it also needs to be adapted to smartphones. You’d be in deep trouble with organic search if people cannot view your website on their mobile device. Laptop computers and desktop are not used as often anymore, and people want faster access to information.

5.Https

Going more towards the security and technical side, it is recommended websites now add the ‘s’ to their URL. Google wants businesses’ websites to start with https:// so that they are more secure and will get better rankings on the search engine.

httpssecurity

 

6.Schema.org

This is a type of markup that can be used in your website’s coding. Using that ‘code’, you can tell Google to identify your website’s logo, client reviews, videos as well as other important info. Google previously mentioned that using that code will also help optimization rankings in the near future.

 

If you are unsure about your SEO strategies or do not have the time for it, please contact us for more information and we can help make sure your business’ website remains competitive.

While we are in a generation and era where everyone is excited about digital marketing and jumping on board with marketing teams due to their desire to create content and promoting products and services, it seems many of us are not quite doing it properly, thus the frustration of not seeing results when we curate content online.

A report written by Steve Rayson suggests that “The majority of content published on the Internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content…”. When marketers create content for social media pages, they expect every post to get plenty of interaction, but the real result being 0.5% of that. This blog describes several factors behind this situation and how it can be resolved.

Bad writing

Great non-visual content begins with top writing skills. Most businesses spend most of their time thinking about the media, consulting and design and make the writing the least important priority. They think writing is the easiest part, so will not invest as much time on it and trust any decent writer to get the content done.

badgrammar

 

SEO what?

We understand it may be the least popular part of digital marketing, but one way to get traffic to your website and blog is by… doing SEO! Using keywords, tags and links to help rank high on google searches is the only way googlers will be able to find you, if they are looking for a product or service like yours!

Not promoting your content

Take a moment to picture, in your head, how many social media posts, blogs and general content gets published on the web everyday; we are talking millions! How many get noticed and followed? Not much. It’s one thing to create and publish great content, and another to promote it as cleverly and hard as you can. Similar to SEO!

No originality

To make your content popular, it needs to inspire and add some sort of value to the reader – what good does it do for them? Many brands and content marketers are just putting out content for the sake of it, but are not making a difference in anyone’s lives. However we cannot blame ourselves or anybody else; it’s not the easiest thing to do, but often necessary. Original content will both attract and retain customers, or fans, depending on the brand.

 

Networking-shy

Alright, you have now mastered all of the above, without realizing it’s all a solo effort! Success also comes from building relationships, whether it be clients, influencers or partners. This networking is not necessarily just going to ‘meetups’, where you meet people over drinks, but it can certainly make a difference through word of mouth. You have to interact with top people in the industry who can collaborate with your brand and help promote the business.

Single-mindedness 

It’s very easy to act like someone you’re not online, and this means trust can easily fade away between networks of people. The last thing you want for your business is losing customers because they can’t trust you anymore. You can solve this problem by bringing in known and trusted people, to also achieve user-generated content. Nothing nicer than your clients endorsing you publicly because they like you so much!

Neglecting conversion

No objective or purpose for your digital marketing will result in failure. Just having content created and sitting there may not get you very far, you need to be in control of everything you do and constantly monitor your pages – and have an objective for everything you do.

Not using email

Many marketers are still hesitant on that one, thinking it may annoy subscribers. Much of the conversion happens through email marketing; and a big part of how you get sales.

A bad website

Social media pages aside, this is the forefront of everything. A poorly designed website will make customers turn away within seconds. It should be the best part of your brand’s representation online, because it contains the most important information about the business, and links to the blog, store, social media, etc. The first thing you need to do when launching or relaunching a business is build an attractive website. It gives your brand more credibility if it’s not very popular yet.

An extreme case to get the point across!

An extreme case to get the point across!

 

No marketing culture at your company

If only the marketing department at your company is trying to do marketing and sales, it can’t be good. Everyone at the company is supposed to have some marketing acumen. All employees represent the brand and can help build a better voice.

Lack of strategy

This is basically a goal without a plan. No plan results in no results. Whatever content you decide to publish will need some thinking and planning beforehand. It helps create an identity and structure you will go by to achieve your results. It helps measure these results better.

badstrategy

 

A narrow vision

Adding to the paragraph above, setting out with a plan needs an examination of the environment the brand is trying to target. It will not be easy to hit the right spot from the beginning, but you need to look at everything around you before making final decisions.

Commitment-phobia

If you want to be in it, you have to be fully in it for it to work. You cannot treat digital marketing efforts passively. Just like a romantic relationship, you’re all in or all out, and no in-between. And yes, this also goes for personal brands.

 

That’s it from us for this month! The Mobi Apps Experts team is no perfect by any means, so this article is written by us for us, and for you as well! We always strive to improve and I’m sure you do too.

 

 

 

 

If your business is not yet taking advantage of responsive web design right now or planning on incorporating it as part of their online presence in the near future, you are at risk of going out of business in 2015 or soon after. The future is mobile! It’s probably no surprise that mobile internet usage has been skyrocketing over the last decade. Despite this, the vast majority of business websites are still not mobile-friendly. This is not only causing a hassle for users, but also a loss in business opportunity. The truth is responsive web design is critical to your marketing strategy. You may have been safe for the time being, but now your competitors are figuring things out as well. It is time to get your online presence into gear.

Why does it matter?

Responsive web design is better and everyone else is doing it. Keep your business up to date and have an edge over your competition!

 

The future is mobile

While going responsive can present challenges for business website owners and marketers, without a mobile-friendly website your future online is not so bright. If you’re not providing a mobile-friendly experience for your customers, they’ll easily leave your website and go to your competitor whose website is easier to use. The future is mobile, as most people increasingly favour their mobile devices over desktop computers. Making your website responsive is just a small price to pay to reach all these people and potential clients.

Here are some undeniable reasons your website needs to be responsive

1) Mobile internet usage has been skyrocketing

This might be obvious for most of you, yet despite the growing statistics, many businesses do not yet have a mobile business website.

Convincing statistics:

Over 20% of Google searches are performed on a mobile device.

In 2012, more than half of local searches were performed on a mobile device.

61% of people have a better opinion of brands when they offer a good mobile experience.

2) Positive user-friendly experience is necessary

If a user lands on your mobile business website and is frustrated and has trouble finding what they are looking for, there’s a 61% chance they will leave immediately and go to another website (probably a competitor). If they have a positive user-friendly experience with your mobile business website, they are 67% more likely to buy a product or service.

3) Blogging and social media engagement bring mobile traffic

If you have some sort of blogging and social media posting and links incorporated in your marketing strategy, you probably have seen more mobile traffic on your website. If you are sharing content links or direct links to your website and don’t have a mobile-friendly business website, you’re not only going to experience high bounce rates and low conversion rates, but also a frustrated audience.

4) Responsive design is better for SEO

Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to locate your site as well as reduces the chance of website SEO errors. For these reasons, responsive websites generally perform better and are easier to maintain than a separate, mobile-template site.

5) A speedy responsive website is key to gaining clients

The content above the fold on a mobile device loads in under 1 second and the rest of the page loads in under 2 seconds. This is usually not possible when loading a desktop website on a mobile device. When a user has to wait too long for a page to load, the chances that they will leave your business website are extremely likely.

mobile-website-image1

6) Responsive adapts to future devices

One of the many greatest benefits of responsive web design is that the size of the template is designed based on screen size, not the device type. This being said, no matter what size screen someone is viewing your website on, it will display properly for that screen size.

So, looking towards the future, as new devices are invented and being used for web browsing, your responsive mobile business website will still shine brightly on all interfaces.

multiple-screens

 

Moving forward, it will be extremely critical that your website provides mobile users an easy-to-use and user-friendly experience. Having a mobile website is no longer a “nice to have” feature, rather, it is now a necessity and immensely impacts the growth of your business.

 

Creating a successful blog takes more than good writing skills and great content. Content is an essential part that makes your blog known, however, promotion is the key to success in spreading your message. In today’s digital world there are so many tools and platforms available that, if utilized properly, could allow our blog to bloom. Among the social media platforms used widely today, Pinterest is one that offers so much potential for blogs to gain social media traffic.

To be successful in the blogging world you must use an integrated strategy. You cannot just live in one corner of the internet such as posting solely to Facebook to promote your blog. You must expand your strategy by creating content that can be re-purposed in engaging ways. Pinterest is a valuable tool in helping you be creative with your blog promotion.

Here are some key tips to using Pinterest to boost blog traffic:

1. Post Must Be Pinnable

Statistics show that articles with images receive 94 percent more total views that articles without images! There are still many blogs out there that don’t take advantage of this fact. To start off, go back through your past articles and pair them with an enticing Pinterest image that demonstrates your business personality and the content of your blog. This allows you to create new content for your Pinterest boards as well as refresh your old article post, driving new traffic and potential clients to your blog. All you need is a shareable image; one that is high quality, straightforward and captivating.

2. Don’t Be a One-Trick Pony

When it comes to blog promotion you need to be everywhere. Utilize your resources. Pin your blog articles to Pinterest and then share your image on other social networks like Google+, Twitter, Facebook and Instagram. This gives your fans a chance to find your content on the site that is most familiar to them and then you may use a Call To Action to direct them to Pinterest and then back to your original blog. It is a win-win here. You gain blog subscribers while increasing audience growth on other social media channel.

3. Show Your Brand

When using custom images, you are creating a memorable brand experience. Your own images, logos or custom media will help audiences connect with your business and make your content easily identifiable.There is a psychological component to branded images. According to psychologist Jerome Bruner, while people only remember 10 percent of things they hear and 20 percent of what they have read, they’ll remember 80 percent of what they see or do. Stand out and use your brand! Use tools such as Canva to create custom branding graphics.

4. Use Search to Capture Attention

Images are a very powerful way to capture attention. It is statistically proven that more than half of consumers prefer search results that include images and may even be more inclined to contacting a business that includes images online when searched. If you want your business, product or service to shine in the spotlight, you need to use images for your blog to gain attention. When you add these images to Pinterest, you are increasing your chances at having your blog found in a search. Pinterest has even added a Guided Search feature that allows users to search faster through millions of boards and billions of Pins efficiently. When they search, descriptive guides pop up to help sift through other good ideas from Pinners allowing the user to steer the search in whichever direction.

guided search

5. Optimize your Pins

Use industry keywords and hashtags to optimize the search results. Think about your target audience and figure out what they would type to search for your product or service and use those keywords in your Pin descriptions.

6. Optimize Image Size

Infographics are all over Pinterest because they are fun and engaging, however, they aren’t always the optimal size for your blog graphics. With the ideal size, design and content, your image is perfect for Pinterest as well as other social media platforms. Google+, Tumblr and Pinterest all favor vertical images. Infographics do well with an aspect ratio of 2:3 and 4:5 because they will more likely get repined as opposed to very tall images. A good size is around 735 x 1200 but has t be tested depending on the image.

infographic template