Category Archives: Tutorial

Over the last few years, our blogs have mostly been focused on providing advice on social media, video and SEO. However, our business also offers a mobile app development service and we thought it would be a good idea to entertain you with information about this! We will try to keep it as simple as possible, because the process is very complex and an app is not designed and built overnight!

1) Objectives

Before you even begin the process, do you have an idea? Is it a clear one? You must know exactly what you want that app to be, and how it can benefit our society. Things can move much faster once the initial plan is very clear.

2) The artwork

The idea you have first needs a visual outline, through the development of sketches. From the logo to all of the features, so that you are fully prepared to move on to the next phase. If you aren’t good at drawing yourself, delegate the work to the best artist on your team.

3) Research

This is where it gets real. The next thing you want to know is how the market for such apps is. Who is the competition? Is it a realistic app to build? How can a profitable business be built out of it? Apps are becoming so trendy today that your idea may never be unique, but you can always do something different than the competition; that’s why the research is crucial!

4) Development

After a week or so of completing the first few steps, you want to start building a prototype of this app. There are specific softwares that can help with that, and allow you to see how all the features are functioning with one another. This gets you closer to completion and official launch date. This step is also known and the wireframe and storyboard.

5) Back-end

Every software and app needs a back-end development, which is what was done in the previous step. This step is mostly about modifying the wireframe and storyboard if needed.

 

6) Testing

Once a rough draft of the app has been done, ask your close circles to test the app to get as much constructive feedback from them as possible. People with little knowledge of app development might give you very defining pointers!

 

Part II of this blog will be released in two weeks. In the meantime, please do not hesitate to contact us if you have any questions or want to work with us on building your next app!

 

The last article discussed three aspects of social media marketing and how to create a plan, from scratch if necessary. This week will cover the final points which you can then use as a template for your business if you do not wish to outsource your marketing objectives.

steps

Step 4: External ideas and inspiration

To remain competitive as a business, it’s crucial to see what the others in the industry are doing with their social media. Monitoring their content and engagement from their followers can go a long way to helping you generate your own. Content is also sometimes shared from other sources, and demonstrates you agree with what either competition and business of other industries are discussing.

There is no shame in following the best and most famous accounts online. They can provide inspiration and help you strive to do better, no matter how far off you are with your level of marketing. Different companies are effective with different platforms; it helps to follow the best in each.

cokefbStep 5: Plan and schedule

It’s the nitty gritty of it all. You are now beginning to create and generating your own stuff. You have created the platforms you want to use and have your consumer base waiting. You now release the improved content you want to share, often with the help of a scheduling tool. It allows you to organize when and what you are going to share; as well as posting links and pictures. You are now ready to go! Stay true to your objectives and use each platform to what it serves best for.

calendar

Step 6: How is it going?

Here, we are somehow going back to step 1 and 2. Even with the new content and pages launched, you must keep track of how things are going. Working? Not working? Modifications may need to be done regularly to ensure the plan is going in the right direction and that your objectives will be reached.

analytics

Good luck! You can always ask us any questions related to this; we are experts after all.

 

Creating an amazing blog post takes a whole lot more than just decent writing skills and a compelling topic.

Many bloggers have those basic skills, yet their posts are routinely ignored.  What’s wrong here?  Let’s take a look at what happens after a post is published.

You finally hit the publish button on an article you spent hours writing.  When the post goes up online, you eagerly check the stats.  It doesn’t seem to be making a dent.  Not one comment.  No one is sharing it.  No one notices it.

Let’s back track to the start

Research proves that many readers do not make it past the title of your post.  Was your title too long or ambiguous?  Did you hook your readers by making them curious or evoking an emotion response?

Usually the first 3 words and last 3 words of your title are all that will register with your readers. Did you put the most important words near the beginning and end of your title? The beginning of your title is also more weighted for SEO, so it is a good idea to fit your key words into the title.

Think about using numbers because they do a good job at evoking emotions and curiosity, and use no more than 6 words to make sure the entire title is read by readers.

Are Your Paragraphs Hard To Read?

Let’s explore that awesome blog post you just finished writing. Did you write it as though it were a novel?Not a good idea.

In the online world, the most important factors are the ease of reading and the ability to scan a post. You should use paragraphs that are 1 to 4 sentences long. It might seem absurd but it works.

Your readers may just scan all the way through your post if you use this approach.

Visuals are KEY to Your Blog

blogging

Photos are essential in your blog post.

If you’re not the best at photography, there are great service like Dollar Photo Club so you can still fill your blog with eye-catching visuals.

At the very least, your blog post should be equipped with a header photo or featured image at the top. Visuals throughout the post will keep attention and help to convey your message.

Interlinking Works Wonders

Your blog post can have embedded links to multiple other posts. If you do this skillfully, you hardly notice that the links are there because they mesh so seamlessly with the message. At the same time, your readers can’t help but to click on them and read further.

Link to Valuable Resources for Credibility

You may be worried that linking to other pages will steer the traffic away from your page. True in some cases, but in reality, Google loves relevant links.

Your readers will like that you provide helpful content and won’t be afraid to share it. Share resources that are useful and your readers will come back for more.

Detailed is the New Short

Recently, some studies show that longer posts are better than short.

Google loves helpful, detailed posts that provide good resources for readers because they love sharing useful posts.

700 to 1500 words seem to be a sweet spot for getting more attention from Google and more shares. Sometimes short witty posts are all you need as long as you can fit in SEO keywords and relevant information. Cater to what your readers like.

Make Your Content Really Easy to Share

Add sharing buttons in every place that seems relevant. Make it easy for others to share!

Compel Action!

Ask for your readers’ thoughts on the post and ask if they want to share them in the comments. Maybe you want them to sign up for your email list to gain more resources that go with what they’ve just read. Either way, give your readers some steps they can take next after reading your post.

Use Headers and Sub-headers to Make Your Post Easier to Navigate

These are crucial for making it easy for the eye to scan down the page.

You can use the <h2> and <h3> tags when you write.  The larger titles can be done with the <h2> tag.

Bullets and numbering are also an easy way to organize your post better.

blog-keepcalm

Keys to Assembling an Awesome Blog Post

  1. Title – 6 Meaningful Words
  2. Many Short Paragraphs
  3. Feature Photo
  4. Interlinking to relevant posts
  5. Link to Helpful Resources
  6. 700-1500 Words to Maximize Sharing & SEO
  7. Social Media Buttons for Sharing
  8. Call to Action
  9. Sub-headers

 

 

You created your Facebook Business Page for your fans to join and “Like”. Now what? There are no doubt many questions you may have about what strategies are best in regards to brand identity, customer interests, and, of course, fan growth. How do you tell which tactics are most effective and work best for your brand and business? Lucky for you, Facebook has integrated, and recently updated, its own analytics tool called Facebook Insights that helps Facebook Business Page owners analyze trends within user growth and demographics, consumption and engagement with content, and creation of content.

How To Use Facebook Insights

Once your Facebook Business Page has more than 30 followers and ongoing activity, Facebook will automatically engage Insights to start monitoring your page’s activity and growth. These analytics can be accesses and viewed solely by page administrators.

The Facebook Insights highlights sharing behaviour both on and off your Facebook Business Page with pertinent data, graphs and charts. The charts allow you to select which information is displayed on each graph by checking the desired boxes. All these tools can help your business better understand what your audience wants from your page.

Facebook Insights can help visualize information on page growth and audience engagement, as well as specific metrics for individual posts and comments that are Liked on your page. Experimenting with strategies to see which are most effective on your audience can be made extremely simple by keeping a close eye on these analytics.

Regarding content, Facebook Insights also helps break down audience demographics with simple visualizations. Insights allows you to see gender, age, country, city and language breakdowns for a better understand of who makes up your online audience.

Quick Guide: Facebook Insights

First off, there are two different kinds of Facebook Insights: User Insights and Interaction Insights.

  • User Insights: Total page Likes, daily active users, new Likes/Unlikes, Like sources, demographics, page views and unique page views, tab views, external referrers, media consumption.
  • Interaction Insights: Daily story feedback (post Likes, post comments, per post impressions), daily page activity (mentions, discussions, reviews, wall posts, video posts).

Before you get started with Facebook Insights to help with your marketing strategy it is important to decide what exactly you are trying to measure. With so many different tool options, it can potentially be challenging to find the right data that will answer the questions you have. Take the time to get to know the data and keep a close eye on your daily and monthly performance trends with the different integrated tools. Aim to keep your statistics generally on the rise, and it should be safe to assume that you are doing the right thing.

04-facebook-s-1-stats

Tools:

Active User Growth: This tool monitors the daily/monthly changes of the fans who follow your page. Keep in mind the number of fans you have on the first of every month to see what your growth looks like. If you are trying to grow your page organically, 5 to 10% is a decent figure to aim for. If you are looking for a larger and faster growth pattern, try add Facebook Advertisements or custom Facebook welcome pages. Whatever you go with, make sure to watch for changes in fan growth and  try to determine what triggered them.

Inline Insights: This tool analyzes basic performance for each post you put on your Facebook Business Page. This information will show up near the bottom of each post, and will let you see what kind of content gets fans talking and sharing the most. Determine which posts are best received by your audience so you can give them exactly what they want! This is an ideal tool to see immediate results for new content strategies.

Page Views: This tool helps determine the number of fans coming to check out your fan page. Subtracting the number of unique page views from the daily views can give you some good insight as to how many fan are continually coming back to look at your page.

Demographics: Use these tools to see information about your business’ fans such as age, sex, and location. This is some good stuff to know when trying to provide valuable content.

Facebook-Insights-Demographics-V21

 

Congratulations! You are a proud business owner and you have established yourself an online presence. Now that you’ve built a social media presence, you may come face to face with negative reviews or comments from time to time. But how are you supposed to handle it? For the sake of your digital reputation you must handle it with professionalism. Social media is a unique public environment that has its own kind of culture and expectations. Traditional customer service and public relations tat most business owners are experts at may not always be enough. How you, as a business owner, handle negative comments will go a long way toward bringing in a new client or driving a potential sale away. Read on etiquette for handling complaints or negative reviews online.

dislike

The following tips can help you handle a negative comment appropriately, keeping your clients happy and coming back.

Address the comment directly: usually a negative comment or review falls into one of the following categories: a business error, a misunderstanding, a complaint or spam. Identify the category and come up with a positive solution that addresses the problem efficiently.

Don’t stall: in the realm of social media, word travels like lightning, so respond quickly, especially during a more pressing issue. You should respond in hours or less; don’t let it delay for days later. A slow response can damage your company’s reputation and credibility.

Respond to a negative review in public: the culture of social media networks demands that you address the issue so the public can see your reliability and professionalism. You don’t need to discuss every detail in the public space. Try posting, tweeting, or commenting back in response with something like “please email me more information” or “looking forward to helping you. Could you please message me more?” Also when it is all resolved, communicate that back as well on the public platform. Say something like “Thanks so much for letting us know. Your satisfaction is important to us. I hope the issue has been resolved for you.” Follow up is very crucial. Make sure you comment on the original stream where the negative review was originally written.

Usually the client is not seeking to expose you as a scam on social media. They just want to vent to other users or try to force you to address the issue. You can turn the complaint or negative review into a golden opportunity by jumping at the chance to publicly show that you are there to provide a service and to help your clients because they matter to you. You are approachable and available to resolve issues. Follow through quickly.

bad-reviews

Don’t act defensive: When you get a negative review, don’t take it as a reflection on you or on your business. Handle the issue but do not react defensively because you do not want to escalate the problem. Be accommodating, polite and listen to what the complainant has to say closely so that you can try to help them.

Own up to your mistake: If your business made an error, don’t hide it. Don’t delete the comment or ignore it. It will only anger the commenter. You may move the conversation elsewhere. Deleting things on the internet is never a good idea because it will bring your integrity into question and it will solidify the complaint. You do not want to challenge the person negatively. Keep in mind this is in public, and you are being judged by all your followers. You can block users who abuse the site, and remove inappropriate comments (ie: racist, derogatory, etc.). Mistakes happen, and you just need to handle them. Recognize the negative review, apologize publicly and then take the conversation off the platform to resolve it.

Offer an incentive: When it comes to handling complaints, sometimes you have to go the extra mile to keep the client happy and get a positive out of the situation. If the client isn’t satisfied after your explanation, you can offer a business service or a discount.

Ask for their view: If someone posts a negative review you need to address it. Ask, “What do you feel I did wrong?” and go from there.  Ask what a good resolution would be. It’s basic customer service. Apologize and compensate them. Always be polite, pleasant and positive in all your posts to set the tone and rules of engagement on your page. Your followers may come to your defense in an open atmosphere if a negative review is out of place.

If you are trying to create a web presence for your business you should know that social media can be an extremely useful and advantageous marketing tool for growing your community and getting your product or service exposed in the online world.With some time and effort put into a few social media pages, you can bring in new clients.

understanding_facebook_for_business5

Marketers are well aware that there may be an occasional slip up and all their efforts backfire when it comes to Facebook promotion (or any other social media marketing for that matter). Maybe you are not getting many followers or you are attracting the wrong kind of followers. What can you do to fix this? Here is a collection of some common and quite basic social media mistakes that are made by new business owners who move online along with the solution to resolve them. It is simplythe best idea to avoid making these Facebook don’ts in the first place because damage control may end up taking forever. If you are one of these unfortunate souls that make a common mistake, don’t fret. Take it as an opportunity to show your audience how committed you can be and show them your best effort to come back gracefully from the fall.

5 Common Mistakes:

#1 Not using or misusing your account

When followers see that there is hardly any activity on your profile or business page, they automatically assume that you do not put the effort in. The easy fix is to make sure you update at least twice per week with posts that are relevant to your business brand image. Remember that posts don’t need to be long, just so long that they are there. This gives an impression that you care and are actively there for your audience.

Other times, users end up treating their professional accounts as personal pages. Do not make the mistake of posting controversial views. Instead, stick to neutral opinion while still giving your online presence some personality. Try to keep your personal and business accounts separate. The business account should still maintain an aspect of professionalism.Don’t lose your credibility my making spelling mistakes either. Reread before posting! You may choose to link the two so that your followers can discover the person behind the brand if they so desire.

#2 Not customizing your profile

When you set up your social media account, you are in charge of customizing it according to your business brand and the image you are trying to evoke. If you leave your page blank, how would you expect to bring in fans? You have to appear trustworthy and be a little imaginative. A quick fix is to give a basic outline of information to establish an identity…this can include your brand name, logo or photo and a brief description of who you are and what you do as a business.

Facebook-for-Business

#3 Posting at the wrong time and frequency

Avoid posting when your fans are all asleep. Save your update for the daytime when your followers are logged on and active. Try weekends, mornings or after work. In addition, when you post too often it could end up annoying fans instead of helping you. If you post too little you will not be noticed. Find an in-between. A simple fix is to look at responses you get on your posts and note the time so you can posts according to when your fans are active.

#4 Not linking back to your page

Why post anything about your most recent blog without linking back? Give links even if you mention the title of a blog or reference with a hashtag. Audiences won’t bother searching for your much if you don’t link.

#5 Lack of engagement

It takes a lot of effort to gain followers and sometimes you may attract ones who may not necessarily have interests in line with your brand. Try to follow people who you think would be a good addition to your network. Follow influences in your business community.

Once you have followers, you need to maintain their presence by interacting back. The point is to collect a community of people, not just empty accounts! Your followers are your potential clients and they should be valued. Acknowledge them and thank them for any contributions related to your business page. Start a conversation and invite them to visit your blog or give feedback.

Social media platforms such as Facebook are a beneficial tool and powerful way of reaching out to your audienceand future clients. If you use your accounts with these guidelines in mind, you will increase your chances of getting great customer engagement and support!

Why your business needs Google+

Harness the power of Google+ and see what it has to offer for your business. Read along to see how to gain more influence and exposure for your brand and your business.  The first step is to create a profile and to link it directly with your website. The Google+ badge allows you to do this. When you have the badge on your website, you will increase your chances of getting more audience from your website and search results to your Google+ page. There are many features that Google+ offers, so take advantage! Once you establish a connection between your website and your Google+ page, your followers will get the sense of your business as having quality and authoritative content. Keep your posts up to date so that first time visitors get a good impression.

Start using hashtags. They are a great tactic for getting your brand out there beyond your followers. Google plus recognizes hashtags and gets you more exposure so use them in all your status updates. The platform may even suggest some hashtags for your topic.

Google+ cover images are now bigger. Take advantage of this fact and go visual! Upload an impressive design with your brand logo. Showcase a new product, express your brand image, advertise an even tor share contact details. With great graphics, your opportunities are endless.

You can also host Google+ hangouts. This is a great free alternative to online meeting software. You can have   10 participants in an active video, however, you can stream it unlimitedly to viewers on YouTube.  Use Google+ hangouts for interviews, discussions, screen-sharing webinars or meetings.  Get to know your audience better by joining open invite hangouts.

Google+

Why your business needs Pinterest

With marketing leaning more and more towards the visual, you need to include Pinterest in your strategy. Your brand has a story to tell and visual content is the way to go. Start showing the online world your brand image through compelling graphics. Visual marketing is a huge trend and Pinterest has great potential. Photo sharing is second nature on this platform. The audience is engaged and active so it is easy to get your business noticed and passed around.

Pinterest is like visual storytelling. Share the feel of your company or your lifestyle as opposed to your product.  The most popular pins are fashion, food and home decorating. Tailor your activity to your audience. You want to showcase lifestyle ideas to allow your audience to imaging themselves using your product or service.

You can share a thank you pin to show appreciation for your fans. It’s a simple gesture yet says a lot and can gain you new followers. Pinterest also allows you to get closer to your fans because you can humanize the brand. No need for slick marketing tactics. Some rough-around the edges, homemade photography is all you need to capture some interest.  Ultimately, visual storytelling is the most popular way to reach your fans right now, and Pinterest is the perfect place to start. You are giving your audience a 360-degree view of your brand, products and service. If you aren’t comfortable with providing the glamorous pictures Pinterest craves, you can feel free to share other people’s images and re-pin. It is a positive image sharing site.

Why your business needs Twitter

Twitter has a whole bunch of new stuff to offer for your business marketing strategy. Start seeing results! Twitter is unique because it is seen as a microblogging tool for sending short, disconnected messages or tweets of 140 characters long to your followers. You can include links to other web content, images or videos. Adding a visual greatly expands your message beyond the 140 character limit. You can follow others, even those you don’t know personally, and anyone can follow you so it is easy to retweet and share, expanding your potential client base.

Choose an account name that is consistent with your brand image. Start following others on Twitter. You are essentially subscribing to read what they share so be selective. Next it is your turn to start talking. Here it is different from other social media sites. It is much more fast-paced and it’s a stream of ideas and sentence fragments. It can be hectic but fun! You can send a tweet, @reply in response to someone, mention another username, direct message a follower, or retweet something you like. For your business, you need to find the ideal spot between what your audience wants to hear and things that promote your business. Focus on the benefits you can offer. Give useful information and you will be considered a valuable member of the community. The quality of what you share will help grow your following.

 

 tweet and pin