Harness the power of Google+ and see what it has to offer for your business. Read along to see how to gain more influence and exposure for your brand and your business. The first step is to create a profile and to link it directly with your website. The Google+ badge allows you to do this. When you have the badge on your website, you will increase your chances of getting more audience from your website and search results to your Google+ page. There are many features that Google+ offers, so take advantage! Once you establish a connection between your website and your Google+ page, your followers will get the sense of your business as having quality and authoritative content. Keep your posts up to date so that first time visitors get a good impression.
Start using hashtags. They are a great tactic for getting your brand out there beyond your followers. Google plus recognizes hashtags and gets you more exposure so use them in all your status updates. The platform may even suggest some hashtags for your topic.
Google+ cover images are now bigger. Take advantage of this fact and go visual! Upload an impressive design with your brand logo. Showcase a new product, express your brand image, advertise an even tor share contact details. With great graphics, your opportunities are endless.
You can also host Google+ hangouts. This is a great free alternative to online meeting software. You can have 10 participants in an active video, however, you can stream it unlimitedly to viewers on YouTube. Use Google+ hangouts for interviews, discussions, screen-sharing webinars or meetings. Get to know your audience better by joining open invite hangouts.
Why your business needs Pinterest
With marketing leaning more and more towards the visual, you need to include Pinterest in your strategy. Your brand has a story to tell and visual content is the way to go. Start showing the online world your brand image through compelling graphics. Visual marketing is a huge trend and Pinterest has great potential. Photo sharing is second nature on this platform. The audience is engaged and active so it is easy to get your business noticed and passed around.
Pinterest is like visual storytelling. Share the feel of your company or your lifestyle as opposed to your product. The most popular pins are fashion, food and home decorating. Tailor your activity to your audience. You want to showcase lifestyle ideas to allow your audience to imaging themselves using your product or service.
You can share a thank you pin to show appreciation for your fans. It’s a simple gesture yet says a lot and can gain you new followers. Pinterest also allows you to get closer to your fans because you can humanize the brand. No need for slick marketing tactics. Some rough-around the edges, homemade photography is all you need to capture some interest. Ultimately, visual storytelling is the most popular way to reach your fans right now, and Pinterest is the perfect place to start. You are giving your audience a 360-degree view of your brand, products and service. If you aren’t comfortable with providing the glamorous pictures Pinterest craves, you can feel free to share other people’s images and re-pin. It is a positive image sharing site.
Why your business needs Twitter
Twitter has a whole bunch of new stuff to offer for your business marketing strategy. Start seeing results! Twitter is unique because it is seen as a microblogging tool for sending short, disconnected messages or tweets of 140 characters long to your followers. You can include links to other web content, images or videos. Adding a visual greatly expands your message beyond the 140 character limit. You can follow others, even those you don’t know personally, and anyone can follow you so it is easy to retweet and share, expanding your potential client base.
Choose an account name that is consistent with your brand image. Start following others on Twitter. You are essentially subscribing to read what they share so be selective. Next it is your turn to start talking. Here it is different from other social media sites. It is much more fast-paced and it’s a stream of ideas and sentence fragments. It can be hectic but fun! You can send a tweet, @reply in response to someone, mention another username, direct message a follower, or retweet something you like. For your business, you need to find the ideal spot between what your audience wants to hear and things that promote your business. Focus on the benefits you can offer. Give useful information and you will be considered a valuable member of the community. The quality of what you share will help grow your following.
