Author Archives: Michalina Durczak

Are you spending too much time posting content to social media and not enough time engaging with your audience? Do you long for an effective strategy for creating social media content fast? By creating and scheduling content in batches, you will be more efficient and gain yourself time on social media engagement. Read on to discover how to create social media updates in batches so you have more time for real-time engagement.

Why Create Content in Batches?

Creating one status update at a time over and over doesn’t make any sense. It gets in the way of your schedule because every time you want to share a post, you have to make time to write it and post it. You end up constantly task-switching, which does not reflect best on your productivity. This is where social batching comes in handy.

Almost everything you do on social media fits into one of two categories: posting original an external website), and live interaction (replies, shares, etc.).

Here’s how to prep your content for social media ahead of time, so you aren’t starting over every day.

1: List Categories for Updating

You will need to have a variety of different update types. Here are some examples of the types of updates you can share on a regular basis:

Links to Your Unique Content – This one is obvious, but you cannot overstate the importance. This includes content like links to your own blog posts or videos.

Brand Awareness – Whenever someone mentions you in an original content post, make sure people are made aware of it! This helps drive traffic to your business page or prompts product reviews, which is always helpful.

Seasonal Promotions – Many people hate having to run seasonal promotions because they take time. Take the pain out of these promos by preparing them in batches, considering each promo to be a separate category. Save your work in a folder you can revisit every season to maximize your effort.

External Content – This is an important part of a successful social media strategy. There is so much great content on the web that you shouldn’t feel pressured to create everything all by yourself. If it is useful to your audience, share it!

Single Use Content – Overall, repeating content on social media is a very good thing. But sometimes you may want to say something just the one time. This can be an easy batch to create and can include time-sensitive questions to short-term promotions.

Words of Wisdom and Quotes – This is actually broken down into two categories. First, use your own tips and advice. Then add some quotes from other people. Categorizing them together is helpful if you are just starting to build your content library.

Now that you have categories, it’s time to turn them into something that will ultimately save you time!

2: Create a Batch of Social media Updates

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Let us assume you end up with six types of updates that you regularly share. Let’s just say you want to post from each category at the same frequency.

If you’re posting 3 updates per day, 5 days a week, that’s a decent number to make an impact. That’s 15 updates a week/60 a month. 60 updates per month equals 10 updates per category per month.

Your task is to sit down once a month and write 10 updates per category. Ten links to blog posts you think are worth sharing. Ten tips or quotes. Ten links to your own blog articles, etc.

When you’re all finished compiling the batch of updates, load them into your scheduler of choice (Hootsuite for example) and relax knowing that for the next 4 weeks your social media pages are going to keep buzzing with a steady stream of updates at all the prime times, no matter where you’re at.

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Since you no longer have to dedicate time every day to thinking of new stuff to post, you can actually spend more time than you were before interacting live. That’s the point of social media anyway, right?

3: Interact Live After Scheduling

Live, real-time interactions cannot be planned ahead of time, because you never know what other people are going to post. You can, however, plan how much time you want to put aside for live interactions.

Instead of filling the gaps in your daily routine with live time on social media, try to make it a part of your daily routine. Dedicate blocks of time throughout the day for your checking social media page and interacting live.

Respond to notifications, engage with your audience, find articles to share, retweet, and do it on a schedule.

Knock out as much as you can in these pre-determined time batches so the rest of the time you’re not falling into those bad task-switching habits that keep you distracted from what you should be doing.

 

 

Creating an amazing blog post takes a whole lot more than just decent writing skills and a compelling topic.

Many bloggers have those basic skills, yet their posts are routinely ignored.  What’s wrong here?  Let’s take a look at what happens after a post is published.

You finally hit the publish button on an article you spent hours writing.  When the post goes up online, you eagerly check the stats.  It doesn’t seem to be making a dent.  Not one comment.  No one is sharing it.  No one notices it.

Let’s back track to the start

Research proves that many readers do not make it past the title of your post.  Was your title too long or ambiguous?  Did you hook your readers by making them curious or evoking an emotion response?

Usually the first 3 words and last 3 words of your title are all that will register with your readers. Did you put the most important words near the beginning and end of your title? The beginning of your title is also more weighted for SEO, so it is a good idea to fit your key words into the title.

Think about using numbers because they do a good job at evoking emotions and curiosity, and use no more than 6 words to make sure the entire title is read by readers.

Are Your Paragraphs Hard To Read?

Let’s explore that awesome blog post you just finished writing. Did you write it as though it were a novel?Not a good idea.

In the online world, the most important factors are the ease of reading and the ability to scan a post. You should use paragraphs that are 1 to 4 sentences long. It might seem absurd but it works.

Your readers may just scan all the way through your post if you use this approach.

Visuals are KEY to Your Blog

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Photos are essential in your blog post.

If you’re not the best at photography, there are great service like Dollar Photo Club so you can still fill your blog with eye-catching visuals.

At the very least, your blog post should be equipped with a header photo or featured image at the top. Visuals throughout the post will keep attention and help to convey your message.

Interlinking Works Wonders

Your blog post can have embedded links to multiple other posts. If you do this skillfully, you hardly notice that the links are there because they mesh so seamlessly with the message. At the same time, your readers can’t help but to click on them and read further.

Link to Valuable Resources for Credibility

You may be worried that linking to other pages will steer the traffic away from your page. True in some cases, but in reality, Google loves relevant links.

Your readers will like that you provide helpful content and won’t be afraid to share it. Share resources that are useful and your readers will come back for more.

Detailed is the New Short

Recently, some studies show that longer posts are better than short.

Google loves helpful, detailed posts that provide good resources for readers because they love sharing useful posts.

700 to 1500 words seem to be a sweet spot for getting more attention from Google and more shares. Sometimes short witty posts are all you need as long as you can fit in SEO keywords and relevant information. Cater to what your readers like.

Make Your Content Really Easy to Share

Add sharing buttons in every place that seems relevant. Make it easy for others to share!

Compel Action!

Ask for your readers’ thoughts on the post and ask if they want to share them in the comments. Maybe you want them to sign up for your email list to gain more resources that go with what they’ve just read. Either way, give your readers some steps they can take next after reading your post.

Use Headers and Sub-headers to Make Your Post Easier to Navigate

These are crucial for making it easy for the eye to scan down the page.

You can use the <h2> and <h3> tags when you write.  The larger titles can be done with the <h2> tag.

Bullets and numbering are also an easy way to organize your post better.

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Keys to Assembling an Awesome Blog Post

  1. Title – 6 Meaningful Words
  2. Many Short Paragraphs
  3. Feature Photo
  4. Interlinking to relevant posts
  5. Link to Helpful Resources
  6. 700-1500 Words to Maximize Sharing & SEO
  7. Social Media Buttons for Sharing
  8. Call to Action
  9. Sub-headers

 

 

If you think digital marketing does not make a significant difference to benefit your business…think again! Most small business owners have the predisposition to think that switching from traditional to digital marketing is complicated and time consuming. On the contrary! With a small amount of time and effort, your business reach will more than double because of the incredible opportunities and benefits made possible through digital marketing.

Already we see trends that suggest that advertising spending for online ads is overtaking advertising on television and cable networks by far. Traditional advertising does not have that much power anymore in a world where digital marketing on multi-channels is increasing drastically. Brands now use multiple digital marketing channels to advertise as well! What spurred this increase in the use of digital marketing, you may wonder? Why it is the consumers themselves, believe it or not!

As many as 72% of consumers are already connecting with brands and businesses through their variety ofdigital marketing channels and activities online, according to reports from Mashable.com.The funny part is that despite the fact thatconsumers, brands and business owners are both switching towards the digital marketingroute, many small businesses are still slow to pick up the trend.

Contrary to what most small business owners and entrepreneuring professionals think, digital marketing is not as complex as it may seem. The effort would be very much worth it as many businesses have already experienced and felt the benefits. If all this still is not enough to convince you to switch to digital marketing, then these top 10 benefits surely might persuade you further:

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  1. Digital marketing connects your business with consumers on the web – Those old days when people had to scan through volumes of phone directories or browse through pages upon pages of pamphlets to look for information about a product or service are long gone! Now, at least 80% of consumersmake use of the Internet to conduct their search for information and to make the search a whole lot easier and way more convenient.
  2. Digital marketing generates higher conversion rates – Through digital marketing, your business has the ability to reach out to specific or target audiences, generate leads and achieve as much as 24% increase in conversion rates.
  3. Digital marketing saves you money and is often timesbe free – There are so many reports that describe how small business owners are already getting incredible benefits from digital marketing, with as much as 40% who report considerable savings generated from their efforts. Advertising on social media networks is often free so a small amount of effort goes a long way in gaining your business exposure!
  4. Digital marketing allows for real-time customer service – The real-time response environment fostered by digital marketing can leave a big impact on the success of your business.
  5. Digital marketing connects your business with the mobile consumer –Digital marketing can help you tap into the giganticonline market, now that mobile marketing generates its own organic traffic. According to eMarketer, mobile technology is also influencing the buying behavior of many consumers.
  6. Digital marketinghelps generate higher revenue –Many reports suggest thatconsumers need six touch points before they are convinced to buy, but if they do, they would spend as much as four times asany other types of customers and that is, of course, really good for yourbusiness if you happen to be online and digital!
  7. Digital marketing delivers higher ROI from your campaigns – Digital marketing can help businesses generate better Cost-Per-Lead compared to traditional marketing, or even telemarketing.
  8. Digital marketing keeps your business at par with competition – Many brands and businesses are really giving their digital marketing strategy and campaigns their full effort and attention, using various channels available digitally, including display, PPC, mobile and social media.
  9. Digital marketing can help your business compete with larger businesses – Digital marketing not only keeps you at par with your competition, it can also enable you to compete head to head with big brands and large corporations because they are all using a digital marketing strategy.

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10.Digital marketing prepares your business for the developing Internet world – By the year 2020, How many billion gadgets do you think will be available? Think smartphones, tablets, watches, eyeglass, appliances, shoes and more – all interconnected in a global online ecosystem that makes up this great web.

 

 

As we approach the year’s end, most businesses are at the point where they will ride out the holiday season with their existing mobile and web marketing strategy. It is a good idea but it doesn’t mean that it’s not time to start thinking about the year 2016 ahead. Consider that many business owners may well be the recipients of some nifty new tech gadgets and mobile devices in their holiday stockings, which is the perfect opportunity for a mobile app recommendation list! If we follow the trend, the upcoming year will see that you manage your online marketing while on-the-go, from any location and at any time. Read ahead to find out which apps you should be getting to help your business succeed in the next year!

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  1. Flipboard

Flipboard is a user-friendly app that enables you to follow content online that is relevant to your business. You can choose to follow a variety of categories, current events and news in your industry that would be informative to your clients. This mobile app allows you to stay current and also to curate and share relevant content on your business social media page, especially when you are low on time to create your own content. The easy thing is that Flipboard is integrated with Twitter and Facebook. It lets you stay up-to-date and gives you ideas for your own content that is relevant to the industry and your clients.

  1. Snapseed

You should know by now that content drives everything when it comes to online marketing, especially in 2016.  But, obviously, text alone will not cut it. You need blog articles, link-share type posts, social media offers and promotions, etc. Rich-media is in! You need high-resolution visuals to accompany the text. We aren’t all professional photographers. This is where mobile apps can come to help. When it comes to photo-editing the images taken on your mobile devices, Snapseed is the app. Get into the habit of taking photos daily of your business, be it of products, services as they are being used, satisfied customers, or your own staff in action. You will be able to edit these pictures to your satisfaction later with your Snapseed app where you can build a database of rich visuals to use in your content marketing quick and easy.

  1. Twitter

Surprised? Twitter as an essential app. Not many people bother accessing Twitter from their desktop anymore? Twitter has made some improvements so you can use it on the go. You’ll want to make sure you’re walking around with the sales tool in your hand at all times in 2016.

  1. Instagram

Instagram is a big player when it comes to visual marketing. You can edit captions, you have global advertising opportunities for brand profiles, and you can even place video ads on its platform. Instagram will be one of the most important mobile apps for businesses in the year ahead.

  1. Pinterest

Pinterest may be preferred by some on the desktop as opposed to the app when it comes to brand management, yet it still should be in your top mobile apps for business owners in 2016. This is especially true if you are a retailer. You will want to able to post on Pinterest during high traffic times to get your content in front of your audience, especially when you have incorporated rich pins into your content. The mobile app will allow you this comfort.

  1. Facebook Pages Manager

No surprise here. Your business needs to maintain a daily presence on Facebook and you need to be in the position to respond to follower engagement as soon as it happens. You can do your personal stuff on this popular social network when you get home, but when it comes to your business page, you need the Facebook Pages Manager app and set it up to receive push notifications.

  1. HootSuite

Last but not least is the app that pulls the above all together. Streamline social media posts and updates onto one mobile platform as much as possible so that you’re not having to juggle too many apps all at once. Download the most recently updated version of the HootSuite app and schedule your social media posts.

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If you’re a dentist, you’re probably not the best or most apt social media guru. However, you can grow a following for your practice’s social media page with some basic knowledge of social media strategies.

Great social media posts are attractive to the audience in one way or another. They might be informative, funny, or offer freebies, but they all have one thing in common — all posts are beneficial to the audience. If you can offer your clients something through your social media content, you will be getting your effort’sworth out of your social media marketing.

Here’s how you can use social media marketing to attract and retain clients:

  1. Post Tips & Reminders

Post tips for home care between visits to your clinic. Post often, but spread your posts out. One tip per week helps keep the audience coming back to your page. The more they interact with your posts — by clicking, liking, retweeting, etc. — the more likely others are to see your content and visit your page!

Post reminders to make sure your patients know when it is time for their cleaning or checkup. Posts about the importance of routine checkups and other services remind current patients to return to your clinic and encourage new clients to start coming to you!

  1. Become a library of information

Publish informative articles on Facebook on topics such as interesting dental facts or foods that help prevent certain diseases so that patients are inclined to follow your page and learn new information. If you get a lot of questions on a certain topic, like invisible braces for example, use Facebook to answer FAQs.

In addition, if you post informative content, it can encourage existing followers to share the articles on their social media page because people like to share information that’s useful to their families and friends. This content-generated activity will increase your exposure and make it easy for patients to refer your clinic.

Also, remember to talk about your social media pages to patients or mention them in newsletters.

If you have authoritative information on a specific subject, such as orthodontics or oral surgery, you can provide expert and authoritative information on these lesser known topics. For example, a post on what to do for broken braces could be useful to many patients, and this valuable knowledge might prove more trustworthy when offered by an orthodontist they know.

By crafting social media content that appeals to your followers, you not only highlight your expertise, but you also remind patients about your clinic in a friendly, helpful way.

  1. Encourage Facebook page‘check-ins’ by offering incentives

Encourage your patients to ‘check-in’ their Facebook pages to increase your social media presence.

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Checkingin is a user’s way of geotagging themselves so that their fellow Facebook friends know where they currently are. So if someone walks into your place of business and your business is listed in Facebook Places, then they could potentially decide to check-in.

To encourage your clients to ‘check-in’ their pages, offer to give them a special discount on a service, complimentary session, or other incentives. Getting patients to ‘check-in’ their Facebook accounts will help your clinic gain exposure as well as potential new clients.

Click here to find out how you can enable Facebook check-in for your fans.
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  1. Publish visuals

Visiting a dental clinic can be daunting for more patients than you think. Reduce this fears by publishing fun photos!

Take photos of clinic or community events, happy patients, or before-and-after shots of smiling patients who just got their braces removed. Once you’ve taken photos, post them on your social media page once you get your patients’ consents.

Publishing fun photos will help create a fun and warm atmosphere in your clinic and increase patients’ willingness to visit your dental clinic.

  1. Develop clinic videos

In addition to publishing photos, post introductory videos of your staff to give potential clients and patients a better understanding of the dentists who work at your clinic. This helps increase your trustworthiness because patients will know they’re in good hands.

Posting staff videos can help your clinic gain exposure because you make referrals easier. Your current patients can share the videos with their friends who need a dentist.

Social media is an incredibly useful and cost-effective marketing tactic for promoting your dental clinic.

By sharing fun photos and videos of your staff and patients, encouraging Facebook check-ins, and becoming a helpful digital resource by posting reminders and facts, you can give your clinic more exposure to potential patients very effectively!

Let’s take a look back and remember the good ole days. The SEO industry is ever changing all the time and if you don’t keep up, you and your business will get left behind. Back in the early days of SEO it was more about technology and it was the developers creating optimization strategies. The SEO landscape has changed a lot in the past decade. It used to be more focus on singular keywords,ranking and links. Today, the focus of SEO has shifted to a much wider user engagement with a particular brand, product and service.

SEO has become a marketing practice about building a brand. When it comes to top activities for business SEO, keyword search is not the top priority any longer. Other factors like analytics, content creation and social media marketing have become more and more crucial for SEO. Let’s take a look back at the SEO landscape from back in around 2004 to see how far the SEO industry has come in less than a decade.

In 2004:

Keywords

In older times, SEO focused on singular keywords and how pages ranked based on these keywords. However, now we focus on keyword intent and user needs, meaning long tail searches are more important. Did you know that up to 70% of search traffic actually comes from long tail keywords? Today we are focusing conversion rate and performance metrics much more than only keywords ranking.

Search-Engine-Optimization

Content

Back in the day, content was solely created for search engine and ranking purposes. Content quality and relevance was not of importance. Today it is extremely important to create content that provides real value to your audience, tailored for the audience you are trying to attract. As a matter of fact, content marketing is the core of most SEO strategies today.

Links
SEO used to be all about link building and not so much on creating content. The key back then was to build lots of links regardless of whether they were spammy or not. SEO professionals used to implement black hat tactics because they didn’t know better. Google hadn’t yet found a way to penalize anyone. People were actually hired for full time link exchanging jobs. However, it is not the case anymore. Now if you buy 3,000 comment back links to target a specific keyword, your site will not only not rank, your entire site might get penalized by Google!Today only quality back links will help boost the authority of your business website and help get it ranked.

And It Wasn’t All About Google
In 2004, Google was a big player in the search game, but it wasn’t the King that it is today. People were still frequenting Yahoo!, Ask, and AOL to find information.

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There Were Very Few Google SEO Tools
Tools that we take for granted nowadays, such as the Google Keyword Research Tool and Google Analytics didn’t exist back in the early days of SEO. Previously, you had to spend a bunch of money for analytics information or simply rely on hit counters that were on the bottom of a website to see how many people had visited! Imagine that! When it came to keyword research we were just left to guess and assume what keywords and phrases would be used most often. In a nut shell, there was a lot less free data and information to work with.

There Was No Social Media
Well, there was social media. MySpace was growing in popularity around then and Mark Zuckerberg had just launched Facebook. However, it wasn’t yet being taken over by marketers and was mostly a place for college students to socialize. If you wanted to share data, you copied and pasted a link into an email. Essentially, social media and SEO didn’t really mesh the way that they do today.

Ranking Factors Were Different
Search engine rankings didn’t jump up and down much and stayed pretty stable back in the day. They weren’t personalized as they are now and there was much less concentration on local search.

As is evident,SEO has become much more advanced in the last several years. The focus has shifted and is now focused on creating content to build a brand. Quality is way more important than quantity. Now that we’ve looked back, let’s try and look ahead. What do you think SEO will look like in five years?

Do you have an SEO strategy for your business website? Does it involve content marketing, social media, user experience and relationship building?

 

Recently was the 17th birthday of Google, and for Google Plus, its 4th. Being the newest in the market, (Facebook was launched 8 years ago), it is reaching its potential faster and faster. However, most people forget the importance of having Google+ a part of their business. Like all other social media pages, it has its own features that benefit the business in many ways, but it is different from social media in its own way.

However, having a presence on Google+ is always important. Investing even a little bit of time and energy into your business page on Google+ can mean improved local search visibility, especially for a small to medium-sized business. If you haven’t figured it out yet, Google has got the majority of the market share when the time comes to search.

This social network encourages you to build new relationships based on your passion, interests, profession, or career. It is a place for you to find information that’s relevant to you and to share it with people of the same interest.

Blended search results

Google+ Content itself can make your business show up in search results more often than your website can. Each of the post that you post has a unique URL, and when there is interaction generated, it can potentially rank in the search results. Everything is indexed by Google once it is on Google+.

Being always on the innovative side, there is new hashtag feature that Google has incorporated with Google+. Searching a hashtag keyword will result in thposdfe visibility of your post as a search result.

Google+ Factors in Local Carousel Results

If you have noticed, sometimes your search results result in a local carousel. Many local SEO experts have compiled lists of keywords that trigger Google to display the carousel in the search results. IN order to make your product one of the first that show up, it is necessary to ensure that your posts contain those words, when in context!

As a basic rule of thumb, it is necessary to ensure that the content that you post is good quality; short and sweet. Therefore, in order to ensure that your posts get the most views, do not overwhelm your viewers!

Authorship and Publisher Markup

Authorship and publisher markup can increase your reach on search engines since semantic markup has been adopted by the major search engines.

You should consider creating a Google+ Profile for yourself and connecting it to quality content you write or distribute online, especially if you are a:

  • Doctor/Dentist
  • Lawyer
  • Realtor
  • Insurance agent
  • Consultant

Integration with Other Platforms

Integrating with other platforms like YouTube and Gmail is also a great way to get publicity via Google+.

Youtube processes over 3 billion searches a month, and become the largest search engine in the world in the year 2013—and Google also owns Youtube. If you are fall under the categories of the professional who must have a Google+ Account, then Youtube can be add to your benefit as you can get some of the basic techniques or methods documented, recorded and then displayed!

Creating a channel on YouTube means you have a Google Account. According to search and social experts, it’s best practice to have all of your Google networks (YouTube, Google+ Local or Business and Google+ Author Profile) all in the same Google Account to increase trust, and it will also increase the probability of having an increased visibility during search results.

When thinking of using social media in order to drive traffic to your website, Pinterest may be one of the best ones out there, with 28% of adults online using, it is one of the most popular social network sites following Facebook and LinkedIn.

Being an image centric cite, it is excellent network for many professional and business owners to display their works. The business industry that can benefit from using this site is endless. Pictures say a thousand words, and no business face detrimental effects from the use of this cite.

In order to make the optimum use of the features that Pinterest offers its users, it is necessary to start off by making your presence strong on Pinterest.

  • Uppinterestload your pins from your website, not from your computer
    • The connection between your pin and its source is the most valuable part of using Pinterest. Each time you link your website to your Pinterest, you are directing back to your website from a popular reputable source. Also, when another individual decided to repin the pin that you originally posted, the link is directed back to your website.
  • Choose the appropriate category for your pins
    • When decided the category for your pins, it is necessary to make sure that you pick the right category and are specific. When the category seems inappropriate, it comes through as bad practice, does not reach the right users, and indicates a spam pin.
  • Verify your website or blog
    • This is a vital step as it means that the content which you have pinned belongs to you and your website, and it also gives access to the Pinterest Analytics. Once you have verified, the visitors will be able to see a checkmark beside your business name indicating verification.

Although it may not be obvious at first, many Search Engine Optimization (SEO) strategies also apply to Pinterest. Your boards and pins are indexed externally by search engines, and Pinterest also indexes its own contents in order to feed its internal search. Regardless of the methods that consumers are using Google or Pinterest to find your business, the administration of the incorrect strategy may prove to be detrimental.

Following are the outlined best Pinterest strategies that help drive more traffic to your website by making your content easier to find, both on and off Pinterest.

  1. Optimize Your Board
    1. The names and the descriptions are vital in the sense that they indicate what to be expected, and also assist in the finding of your content with ease. Writing a well detailed yet brief description for your board is also essential. Ensure the repetition of key words for higher SEO. Your board description should resemble a meta description.
  2. Optimize Pin Descriptions
    1. Engaging descriptions are also vital for individual pins. Although it may seem that the descriptions of the individual pins are overlooked, they help the visitor understand the context of the image and how it applies to your business. Pinterest does support hash tags, however, too many in this context is not useful. A recent study by the social media scientist suggests that pin descriptions of approximately 200 characters are the most repinnable. Pin descriptions require the most strategic thinking and forethought — but they’re worth the effort!
  3. Use Rich Pins
    1. When Pinterest first started, there was only one type of pin. There are six types of Rich Pins as of this writing: Place, Article, Product, Recipe, Movie and App. If unsure of how rich pins can be applied, it is worthwhile to research and get them started on your Pinterest account.
  4. Increase Engagement
    1. Like all other social networking sites, it is necessary to be engaged. Take advantage of this by engaging with your followers and other Pinterest users. The more active you are in liking, commenting or re-pinning, the more likely your business is to be visible to your target audience.
  5. Install the Pin It Button
    1. The best part about the Pin It button is that once you install it, your work is done! Your website visitors and readers can Pin your content for you, and their followers will see the activity on Pinterest as well, thereby increasing the impressions (and hopefully clicks) your content receives.

 

“Modern marketing is about conversations, not just one-way broadcasting.”-Anonymous

Twitter is probably one of the easiest was to engage in social media without the use of fancy graphics, post ideas or techniques. However, the only technique needed for success is “Keeping it Simple.” With the limit of 140 characters, it is a great way to get your point across to many of your audience who are not avid readers and who lack long attention spans. Overall, it requires short time commitments, is easy to manage and is a great way for audience/customer engagement happen.

Currently, there are more than 10 million people using Twitter—if you have a demographic that is young, educated and online you will have many of them who will be interested in your tweets. In this day and age, one way broadcasting is still a great way to get your product marketed, however, the ability to converse simultaneously is nonetheless a great advantage. People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you’re leaving two huge opportunities untouched: growing your business and improving it.

Twitter is all about what is “new.” People are interested in the now and the new. This is the strength of Twitter. On a daily basis, Twitter is flooded with worldwide news, highlights of the fashion, celebrity and Hollywood industries and everyday drama that surround local communities. There is no limit to what Twitter can host! This is probably why more and more business are starting to understand the value that Twitter can add to their business. It is user friendly and can boost the look and the personality of any business in instant. Tweets travel faster than light, and what goes in stays in!

Like all other social media sites, Twitter follows a basic guideline. Have up to date information for the followers, keep the content engaging, add pictures and keep everything interesting! Twitter only has one significant feature: Character limit and endless conversation.

In order to have a successful page for any business, the following 5 tips are a must:

  1. Define your Business
    • If the sole purpose of a Twitter account is to direct the traffic to a company website, then Twitter page will add to a list of negative factors contributing to an unproductive business. Audience on Twitter like to be engaged, like to converse and like to get their questions and queries answered.
  2. Assign Right Tweeters
    • You need people who can truly capture your business’ voice and speak knowledgably about the company (or know how to get knowledgeable answers fast from the executive team). Qualities to search for include: a good listener, trustworthy, and good etiquettes.
  3. Assign Voices
    • People on Twitter want to know the name of the person on the other end. Here’s how some of the strongest businesses on Twitter do it: they use the company name as the Twitter handle, and in the profile information, they list the employees who manage the account by their real names. Having an identity for your business is a necessity.
  4. Follow the Right People
    • On Twitter, quality outweighs quantity. It’s best to follow and be followed by interesting, influential, and useful people. Remember that your profile is open to the public (only in the rarest of circumstances would a business make its Twitter account private). Anyone can see whom you follow and who follows you, and those people can affect your credibility
  5. Be Engaging
    • Being engaging is easier said than done, but it’s by far one of the most important characteristics of a successful Twitter account. In order to liven up the feel of the Twitter page, have a sense of humor, but keep it business appropriate. Upload pictures! Pictures with a brief caption are a great way to get engagement. Include what is new that your business is now boasting. For food business such as restaurants, pictures are a great way to boast new dishes, menus and specials.

Succeeding on Twitter is not a hard feat, however, it requires a bit of strategic thinking and briefing in order to maintain your audience and obtain more.

Social media is the way to go. In today’s day and time, if social media is not part of your business, then you are not part of anyone else’s business; regardless of what your business is. However, being a dentist, you might think that a patient-dentist relationship is solidified and ameliorated by good conduct, thorough procedures and careful follow-ups. Which brings us back to the question—why social media? Just as the importance of a dentist’s good conduct, thorough procedures and follow-ups value and significance cannot be quantified, neither can the value nor importance of social media can. In an era where even a 10 yr is obsessed to a cellular screen and social media, it is the only way to build a relationship with your neighbors, your patients, and potential patients.  Then the question which arises is; how? How can social media do just that? How can social media help a dentist succeed and promote his/her own practice and attract potential customers?

Highlight your services!

Being a dentist, you evidently perform many procedures and provide services that not everyone will be aware of. Get those out on the social media for your patients to know. Highlight the most important ones and the most popular ones while giving an excerpt of what they are and the importance they hold for you. Let your social media followers know about preparation tips, the importance of the dental procedures on their overall health and the significance of acting on time. Aside from the services, consider posting about the monetary requirements for the procedures, and how your clinic does comparatively to other clinics. Some important services to consider are teeth alignment, state of the art technology your clinic owns for procedures that not all dental clinics are able to administer, and any esthetic services.

Offer tips and techniques from experts!

Not everyone will follow your social media page for acquiring information pertaining to your services. Also, too many posts of the same topic and theme will eventually decrease the flow of traffic to your pages. Social media pages need to maintain diversity and generate interest of their followers.

Post dental tips and advice for the general public and advice specific to certain types of dental patients. This will generate an interest and will attract people of various interests to follow and stay connected to your social media pages. Also, offer some DIY techniques for patients so that they may continue to maintain their dental health after receiving the dental treatment at a clinic. For instance, tips to maintain white and bright teeth after having getting them brightened.

Show off testimonials!

Many a time patients will leave positive remarks or messages concerning the treatment and the services they received while at your clinic. Let others know through your social media page! Many people fidget before deciding who to have as their family dentist and not to mention bias opinions of friends and family members add to the growing fear. Having unbiased testimonials posted on your social media pages for others to see is a great way to let others know of the positivity that your clinic offers.

Introduce your clinic!

This can be as simple as taking some photos of your staff members and letting everyone know about those smiling faces. You can make your social media pages more welcoming by posting pictures of the state of the art technology that your clinic possesses and any child friendly areas that you have designed. Let your online traffic know about the hours at which you operate. Are your hours convenient for all types of patients? Night shift workers, daytime workers and weekend shift doers?

Diversity=Success!

Diversity is vital in ensuring a good flow of traffic to your social media pages. Get audience engagement! Host a smile contest and giveaways! The more you invest in social media, the more it will help you grow!