Monthly Archives: August 2017

Modern day content marketing means businesses and personal brands need to publish as much quality content as possible to stand out, and that generally leads to an overload of content on social media and the internet. It is much harder to get noticed unless quality meets quantity.

So what are some ways for you to make your articles go viral?

1) An intriguing title

Let’s face it – human beings do not have much patience with content these days, so you’d be silly to think every article gets clicked on. Want to capture attention? The title needs to be very captivating, and about a subject the user can relate to, in order to get your click.

 

2) Visuals

Graphics are going to become more and more popular. The human eye generally prefers something colorful to look at, and written content alone doesn’t always attract attention, but visuals do! Make it a habit to include them in the featured image and in the article as well.

3) Release

Once the article has been published on your website, make sure it’s also a headline act in all the social media feeds you use. When it comes to Twitter, tweet it out as many times using different hashtags and messages, all relating to the same story. These can be scheduled or done spontaneously.

4) Pay up?

Because of social media’s changing algorithms, businesses have a lot less joy reaching out to all their followers for free. It’s almost necessary to spend money if you want any kind of content to reach in the hundreds if not thousands of users. If you feel your article hasn’t received the traction it deserves, sometimes spending between $5 and $10 to ‘boost’ the post could be key in getting results.

It has been a while since our last blog about LinkedIn. The professional networking site has always been an interesting medium, and has allowed many to connect and communicate with fellow industry members, or whoever they liked, whether or not they knew them personally. L.I. is also often used to share work stories and advertise for roles. So what’s coming next in 2017?

More pictures! Just like Facebook, Twitter and Instagram, LinkedIn will now allow users to post multiple photos per post. This can be an advantage as it allows employees and business pages to better showcase events or team/office photos. Will businesses change the way they share visual content?

Videos! Users are expecting to be able to record videos from mobile devices straight onto a LinkedIn post. However, this should NOT be treated like a Facebook video or IG story. We are sure company policies will be strict in the way videos are filmed at the office or events – “no crazy video selfies”.

 

 

Offsite. When you want to read an article outside LinkedIn, but are being ask to logon back to the app to view the article, it’s irritating! It appears L.I. will take that restriction away and be open to its users viewing specific articles elsewhere.

Shared proofreading. Just like Google docs, L.I. will allow content teams on business pages to edit articles written on behalf of their business.

Monitoring engagement. If you don’t want people commenting on your article, LinkedIn allows you to disable comments. It’s a good way to avoid any kind of negativity but sadly, compliments or any kind of positive conversation will not be permitted.