Monthly Archives: July 2017

Besides video and visuals, writing is still a fundamental aspect of online marketing, and given the competitive nature of social media and SEO for organic reach, the quality of writing only needs to get better for everyone involved in this industry. What are some of the ways the copywriting competition can be taken up a notch?

1. As they say, you cannot please everyone! Your page has a following and a target market, so it is best to consistently please the audience that already appreciates you, and tailor your content to elicit a reaction only from them. You can please hundreds and thousands, but everybody? It’s hard!

2. We understand you want to be creative and witty with your words, but often, you have to pretend a 10 year old is reading this and they need to understand it from the first glance. Keep it simple, concise, and to the point. Trying too hard to be cool will only backfire.

3. We are going through a phase where disagreements on anything are more common than not. If you’re going to be ‘politically incorrect’, make sure there is evidence to back up your claim. You don’t want to lose your audience over something controversial.

4. In any kind of writing, the first and last paragraphs are the ones that will stick the most with your readers, so make sure they are the best parts of the copy. In many cases, a ‘right hook‘ will be thrown to boost sales, and you’d want a good conversion rate.

5. Editing is more important than writing. The first draft will never be usually the published version. If you are struggling with content, write until you’re out of ideas, and seek help from your team in the process. The editing part becomes more important because you are just polishing the initial ideas into something more tangible. You’ll find yourself removing more words than you know, but nothing to feel bad about.

6. To complement the above point, everyone may have a different way of editing their articles, and as they also say, ‘You do you’.

 

7. And to complement #5 and #6, double and triple check everything you have written. It’s better to publish late because of editing time than publish early with some small but horrible mistakes. Once it’s online, you can sometimes never take it back. Save yourself some blushes and proofread as much as you need to!

Please feel free to contact us if you have any more questions on copywriting!

This week, we carry on discussing successful social media campaigns conducted by brands around the world and the results they gained. We find this fascinating and want to share the stories in the simplest way possible!

5. Play Melbourne

A tourism agency in Melbourne, Australia, wanted foreigners to see the authentic side of their city. The unique part of their campaign was their dependence on Periscope for its entirety. We have often discussed how live videos is a great way to engage your audience in real time, and Visit Victoria did a brilliant job with it.

Result; over 40 live broadcasts, more than 28,000 views!

6. Hungry Snickers

Another example of being creative around restrictions. Because Facebook auto-plays videos without sound, Snickers used this ‘problem’ to stun viewers in line with their campaign slogan. They created music videos that look like normal music videos when they are played without sound, and had a call-to-action to tap to hear what hunger sounds like.

When people tapped on the video and the sound is turned on, funny music played that one wouldn’t expect from the looks of the video. For example, one of their videos featured a rock band singing The Wheels on the Bus!

Result; over 16 million views!

7. Starbucks RedCup

Co-creation is the most interactive form of marketing, but isn’t used enough by big brands in their campaigns. Allowing the audience to be a part of the marketing itself can create overwhelming engagement.

Every festive period, Starbucks gives the chance to its followers to design and submit their own #RedCup on Instagram, and hands out prizes to the best ones.

8. Krylon & Pinterest

The spray paint company has a strong Pinterest presence and wanted to do something unique. The social media network recently added a feature that allows users to shop! Krylon employees filmed themselves buying old items at a yard sale, spray painting and then reselling said items for double their original price; on Pinterest!

Result; a massive increase in traffic to Krylon’s Pinterest page and millions of dollars in earned media.

 

9. Know your lemons

A woman who sadly lost her grandmother to breast cancer decided to put her design skills to use by illustrating signs of breast cancer using lemons. A simple graphic that went viral because many understood them.

Result; 166 million views in one month alone.

10. ADT Monitoring

A security company made the most out of a young boy’s request due his fear of ghosts by asking customer service to monitor his room one night. The full ordeal was recorded and then turned into an animated video, which was then posted on National Ghost Hunting Day.

It’s always a good idea to post company material at the same time as national/international events that are relevant. It’s likely to create plenty of positive engagement.

Result; 130,000 impressions and 1,000 clicks to ADT’s website.