Monthly Archives: May 2017

We are approaching in the middle of 2017, and social media can take different twists and turns every week; it can often be unpredictable, but there are always certain ways to stay in control of one’s brands, despite what can happen at anytime.

1. Jumping on trends

As mentioned time and time again, your brand shouldn’t be commenting or participating on every trend that is taking place on social media. New things happen everyday that turn into a popular hashtag, but if it’s not relevant to your industry, or politically controversial, it is best to stay away, for the sake of your following!

2. Millennials

Not all are the same. Each generation is behaving differently, although there are some important similarities. Be cautious with how you communicate to all of them, in general.

3. Customer service is important

Nowadays, most of the customer service is done on social media, especially Twitter. There will always be someone trying to be a troll or a credible complaint, so make sure the comment is properly analyzed and responded to promptly. A response can make or break a brand’s reputation – so some not-very-nice people can be a blessing in disguise, if attended to properly!

 

4. Live streams

Get on it. We’ve spoken about them before. It shouldn’t be done too regularly, but a good opportunity once in a while to engage with your audience. Even if you can’t respond to all the comments, get up close and personal with your following; it’s never a bad strategy. But before you record a live, do some planning but keep it as natural as possible.

5. Influencers

We think this has been their year. They are becoming ever more important for brands to collaborate with, and their endorsements of anything can change a business’ life. As long as they are offered something tangible in exchange, you may have a lot of joy getting big influencers to collaborate with you!

6. Creative leads to growth

Brands always need to test out different things, to see what works and doesn’t, so that they can grow. Everybody is going to fail at one point or another, but as long as the damage is minimal and the experience is learnt from, the next phase will be very positive!

7. Engagement

Engage, engage, engage. Being active on social is often trying to have a conversation on a daily basis with all your followers. It’s the best way to grow fast, because you are being valuable and customers like that. You are not a robot who just pushes out content. Relationships have to be built and maintained, in order to form new ones.

 

 

This weeks’ blog is shorter than usual but aims to discuss why it’s important to keep a brand coherent across social platforms and how to do it. The most popular networks allow people and brands to communicate in different ways, but how do they stay true to their voice?

1. Consistent look

This is supposed to be the easiest one to execute because it is literally and only about design! LinkedIn, Facebook and Twitter allow a profile picture as well as a cover photo. The key is to keep them all the same across all three. As for Instagram, the profile picture should be the same. You easily want to be recognized wherever users try to find you.

2. Authenticity

With so many trends on social emerging nowadays, it’s easy for brands to drift off from who they are and the type of messages they communicate. It can completely backfire if they go off course so it’s best to have a certain style for all means of communication. You don’t need to comment on all trends and attempt humour/sarcasm especially when it could go very wrong.

3. Who’s your audience?

You should know who you are communicating to, and how (and how often) these people respond to your posts on social.

4. Use a dashboard

Like we mentioned in the e-commerce article, monitoring all accounts through a third-party website can be very helpful in coordinating everything. It can save alot of time and potential gaffes. Hootsuite is one of the most popular ones around, but there are alternatives you can use.

 

2017 has been showing us that social media is mainly all about major news, animal and baby photos, as well as celebrity gossip. Social media also helps businesses grow online through branding and engagement with the many people that use social. However, this blog will focus on the business side of things, e-commerce.

E-commerce businesses are so focused on what they do that they forget the need to engage with their community through social. Especially in a time where organic reach is declining and competition is fierce, ignoring active behaviour on social media can be detrimental to sales.

1. Why does social media even matter?

As a business owner, it’s easy to be completely distracted by all the other responsibilities that are associated with e-commerce, such as sales, inventory, finances, orders, customer service, and the rest.

According to the Pew Research Center report on mobile and social media usage:

– 72% of online adults are Facebook users, amounting to 62% of all American adults.

– 31% of online adults use Pinterest (up from 15% in 2012), and 28% use Instagram (up from 13% in 2012).

– 59% of Instagram users are on the platform daily, including 35% who visit several times a day. This 59% figure reflects a 10-point increase from September 2014 when 49% of Instagram users reported visiting the site on a daily basis.

– 70% of Facebook users log on daily, including 43% who do so several times a day.

Social media will likely never go away, even if it fades a tiny bit. It is the era we live in, whether in a personal or business capacity. The more people gain access to internet and a smartphone, the more accounts are going to get opened. However, the networks are making advertising on their sites slightly more complicated, but that’s for another time.

Business owners are making a mistake by not investing on social media – missed opportunities with many potential customers, especially with a very good product or service.

2. Platform choosing

Being an e-commerce business owner means you may not be very familiar with using social media for business purposes. The problem that these businesses have is jump on every platform to try and develop a presence in. It is not necessarily a good idea!

Unless you have a team managing social media presence, being consistent alone, on all platforms, is going to be very difficult. Pick your networks wisely so that you save time and dedicate your effort for a couple of platforms only. Your customers will also only be using a couple of platforms, so make sure you post content where they can see it.

At the end of the day, you just want to make sure you reach current and potential customers, who will also play their part in helping your business grow.

3. Building the presence

Once you have started setting up your business accounts on social, you need to figure out how to build the presence – this is done through the content, both written and visual, as well as the brand voice. If you have a team managing the pages, make sure you have set policies on what you’d want, otherwise giving an individual too much power can take you in a direction different to the one you desire.

The first weeks of starting social media accounts will keep you busy, so get the most out of it while you’re building a community.

4. Content type

When a new business begins sharing content on social media, they need to be aware of what they are trying to achieve with each message. We have mentioned in previous blogs that making the content all about your products and services will push people away and not get you the clients you need.

The objective with social media is to bring value to the followers through education and entertainment. This does not mean you should not promote the business itself – it should be minimal. The content is meant to be more about the public than about you.

5. Community management

This is becoming the most important part of social media. The best thing any kind of business can do is engage with the public consistently. It shows a human side to the brand and people will appreciate it more. Magic won’t happen overnight, but as long as you are consistently good, your efforts will be rewarded eventually! Do not get discouraged.

 

6. Third-party tools

These help make social media management easier, but are not necessary. They are useful to track metrics for the website as well as social media insights, as well as scheduling posts in advance.

“If you want to stay in the game, you have to participate.

If you want to win the game, you have to dominate.”