1) Script it. Plan it
They don’t all need to be spontaneous. The best videos are often humorous and emotional ones – but with some prior planning. A well thought-out short video can go a long way for a brand.
2) Camera accessories
Using just your hands to keep control of the camera may not have the best outcome. If you are shooting something professional, a tripod is highly recommended. A good quality video will keep the audience hooked.
A viewer will not be best pleased if they can’t hear everything in the video. External microphones can be just as important as the internal ones.
If you are shooting something informal from your smartphone, make sure it’s not in a dark place, because the image will not appear clearly. This situation would be easier to manage indoors than outdoors.
5) Aim for the target platform
Every social media platform has different attributes for video. Obviously, YouTube can always be the best place, due to time allowed amongst other things. Facebook has become extremely video-friendly so almost any video footage would work well. Instagram, Twitter and especially Snapchat are still in a world of their own; so before you start filming, know exactly what you’re filming for!
That’s an interesting one. Many people nowadays watch videos while they’re at work, and can’t turn up the volume – and they especially can’t wait until they get home to watch it! 85% of videos on social media are watched without sound, so subtitles are key! (and will be appreciated)
7) Long or short?
As said before, attention span and patience are at a low these days, so unless it’s a really compelling videos that viewers can’t take their eyes off, make it long. Otherwise, short and sweet please!