Monthly Archives: February 2017

We have been posting quite often about video marketing this year, whether live or edited. This is because we think it has become so important in the world of social media, especially for brands who need to have an increase of traffic to their pages and websites. Videos are the key entertainer these days, and it doesn’t take a university degree or rocket science to be able to film and edit something good! Almost anyone can do it…

1) Script it. Plan it

They don’t all need to be spontaneous. The best videos are often humorous and emotional ones – but with some prior planning. A well thought-out short video can go a long way for a brand.

2) Camera accessories

Using just your hands to keep control of the camera may not have the best outcome. If you are shooting something professional, a tripod is highly recommended. A good quality video will keep the audience hooked.

3) Audio

A viewer will not be best pleased if they can’t hear everything in the video. External microphones can be just as important as the internal ones.


4) Lighting

If you are shooting something informal from your smartphone, make sure it’s not in a dark place, because the image will not appear clearly. This situation would be easier to manage indoors than outdoors.

5) Aim for the target platform

Every social media platform has different attributes for video. Obviously, YouTube can always be the best place, due to time allowed amongst other things. Facebook has become extremely video-friendly so almost any video footage would work well. Instagram, Twitter and especially Snapchat are still in a world of their own; so before you start filming, know exactly what you’re filming for!

6) Subtitles?

That’s an interesting one. Many people nowadays watch videos while they’re at work, and can’t turn up the volume – and they especially can’t wait until they get home to watch it! 85% of videos on social media are watched without sound, so subtitles are key! (and will be appreciated)


7) Long or short?

As said before, attention span and patience are at a low these days, so unless it’s a really compelling videos that viewers can’t take their eyes off, make it long. Otherwise, short and sweet please!

When we pitch to SMEs to work on their social media accounts, we usually take into account that like many other businesses, they wouldn’t want to spent plenty of money on their social media marketing. When they set their monthly/yearly budgets, they believe to have more important things to take into account, but know the necessity of setting money aside to hire an agency or independent marketer. So what are things businesses could take into account when SMM budget planning?



1) Targets

What are the objectives? And who is the audience? We assume that the bigger the goals, the bigger the cost for the marketing? Some businesses value online presence less than others, depending on priorities.

2) Content

What kind of content will you expect from the person or agency you outsource it to? The content is exactly what you pay for, so make sure the demands are relative to the costs. You must bear in mind that graphic design and video editing can be time consuming.

3) Platform

Amidst all the talk of organic reach becoming more obsolete and having to start paying for reach, you need to decide where your audience is most active and present, to share your content on said platform. There are always a number of choices, but not all necessary. Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, Google+, YouTube – all interesting places.



4) Analytics

At the end of each week or month, you want to know how the marketing is performing. This can give you the chance to make adjustments that will either increase or cut costs, and the softwares themselves may not be free of charge.