Monthly Archives: December 2016

This is our final blog for the year 2016! It has been an absolute pleasure sharing varied information on what we do and what we know/research in the field of digital marketing. We have decided to top off the year with an eye opening article about technologies that could affect marketing next year and beyond. Remember, the world of digital marketing is always changing!

1) The messenger app world

Smartphone conversations have evolved well beyond regular SMS messages in the last few years, with now Facebook Messenger and especially WhatsApp becoming so popular and influential. Despite being both owned by the same company, they serve a different purpose in our daily communications in a private capacity, especially WhatsApp.

Some people can be reluctant to publicly share photos or videos, especially of family and friends, but given they want to show their closest ones what they find funny, or intimate photos of family and friends, they usually rely on WhatsApp to privately share the media.

The current ecosystem is beginning to introduce marketing within these chat apps, which users do not like and are trying to get away from. As a result, companies are trying to introduce shopping on Facebook through Messenger as to be clever about their sales online.

Marketers generally want to monitor people’s conversations to understand what users want and this new behaviour that we have does not allow these marketers to conduct their research. This also changes the way marketers conduct and view engagement, because it is less about the likes and comments and more about personalized dialogue.

2) Ad-blocking

Marketers do not seem to understand that smartphone users have no tolerance for ads when using an app or a website. It’s time to be more innovative about the whole process.

 

 

Users install ad blockers because the smartphone internet experience becomes much more of a hassle when ads pop up every time a page is turned. They just want to get on with what they’re doing, without constantly having to close ads while browsing the net. It is frustrating! Advertisers need to use the internet to their advantage, and impress users instead of distracting them.

3) Magic tech

The modern era of web technologies has allowed marketers to use now available tools that can simplify their marketing strategies and executions, as well as monitor and analyze consumer behaviour online. We are talking about ‘basic’ web applications like Google Analytics, Hootsuite, WordPress, etc.

4) Further evolution

Some recent surveys are suggesting that smartphone technology may be obsolete sooner than we think, as hard to believe as this may be. Artificial intelligence and other evolutions will allow us to experience something completely different, such as voice controls and motion sensors! How will marketers then deal with that?

5) Artificial intelligence

As mentioned in the previous paragraph, this term should no longer be ignored. We believe 2017 will see many announcements relating to AI, which can be fascinating if properly programmed. Humans are creating computers which will be able to automate many processes previously done by humans. Tech giants and even digital agencies are already advanced in this field, with new businesses which do just that making their stand.

Watch this space…

 

It is currently the ‘present’ of online marketing, and the world should be grateful enough that a few geniuses have come up with life and career changing ideas, which have made a big difference over the last ten years. Social media has become one of the central points of marketing, especially with the digital world we live in.

However, there are some sides to social media that need to be understood as some people become impatient with its ROI.

1. No magic

Businesses think that social media helps them grow overnight, with one tweet or photo/video. It doesn’t usually work that way. Social media is needs money, time and strategy for its effect to show, and be very well taken care of. Since most business owners expect overnight success, they become frustrated. The branding and growing takes time. The competition is too fierce and expecting too much too soon will lead to disappointment.

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2. Money

A decade ago, there was no such thing as social media marketing and no budgets allocated to it. That has now changed. The use of social media websites itself may be free for the most part, but social media marketing itself should have a good budget allocated to it. The money goes to the people managing the social accounts, whether in-house individuals or outsourced agencies. Money needs to be invested in it because it’s so key. Without a social media presence for your business, growth cannot be expected.

3. The future

Thanks to the evolution of social media in the last few years, the future can only look more interesting. Changes to the current medias may be expected, and new ones may be created. Marketing is becoming so digital that offline may cease to exist eventually.

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4. Tactics and strategy

Businesses already active on social media post content regularly to entertain and inform their audience. In many cases, however, they need to implement some sort of plan of action to achieve certain objectives.

5. Consumer relationships

Many brands like to think that the best way to move forward is by developing emotional individual relationships with their followers, and be everyone’s ‘best friend’. It doesn’t work and is unrealistic. What matters most to the customer is the value you provide to them. However, emotional marketing messages can be so important in forging rapport with the audience. They like to see a human touch in the branding, and once this commercial relationship develops, the value will show and keep the consumer loyal.

 

Businessmen shake hands from two lcd monitors

As we approach the holiday period, we hope you have enjoyed reading our blogs! If you are a business keen to outsource your social media marketing, we will be delighted to help you.