A company’s logo is the face of the brand, its most important representation for prospective customers; the identity of the business. However, companies can change their logos once every few years especially if the identity changes. It must all be interconnected. Funnily enough, according to Sagi Haviv, a partner at a graphic designing firm in New York, says that “It’s never love at first sight. A good logo, a good trademark, gains meaning and power over time”. Do you agree?
Haviv also added that there are four essentials to a business logo:
- It must be relevant to the business
- It must be memorable
- It must be simple in form
- The concept must be original
Brand consultant Rebecca Battman agreed that for a logo to be successful, the company and brand behind it must be respected and trusted
When you are using the logo as part of the web design, what programmers do nowadays is involve the logo as part of the browsing experience, usually linking the icon to the home page. Since most websites are designed differently, what is often the case these days is that the click on the logo takes you back to the home page, without having an actual ‘home’ button.
Where do you often place the logo? The standard expectation is usually on the top left of the page, and anywhere else can confuse and surprise the user. Website browsing is supposed to be easy, and if users are having difficulties within the first 30 seconds, they will be out and never return.
To conclude, make sure the web and design team creates and innovative and catchy logo, and simple at the same time. It needs to appeal to prospective customers who will then depend on it while browsing your website. You first need to meet the basic requirements before taking things one level up.
If you ever need help with your logo and web design, don’t hesitate to contact us at firstname.lastname@example.org. Have a great week!