November, 2016 | MobiApps Experts

We thought about covering a slightly different topic this time around even though it’s very relevant to our services and not spoken about enough. We did discuss web design last week in our social media feeds but we thought about going in a little deeper in the topic, and talk about a more detailed aspect of web design that could mistakenly be overlooked; the logo.

A company’s logo is the face of the brand, its most important representation for prospective customers; the identity of the business. However, companies can change their logos once every few years especially if the identity changes. It must all be interconnected. Funnily enough, according to Sagi Haviv, a partner at a graphic designing firm in New York, says that “It’s never love at first sight. A good logo, a good trademark, gains meaning and power over time”. Do you agree?

Haviv also added that there are four essentials to a business logo:

It must be relevant to the business
It must be memorable
It must be simple in form
The concept must be original

Brand consultant Rebecca Battman agreed that for a logo to be successful, the company and brand behind it must be respected and trusted

websitelogo

When you are using the logo as part of the web design, what programmers do nowadays is involve the logo as part of the browsing experience, usually linking the icon to the home page. Since most websites are designed differently, what is often the case these days is that the click on the logo takes you back to the home page, without having an actual ‘home’ button.

Where do you often place the logo? The standard expectation is usually on the top left of the page, and anywhere else can confuse and surprise the user. Website browsing is supposed to be easy, and if users are having difficulties within the first 30 seconds, they will be out and never return.

logos

To conclude, make sure the web and design team creates and innovative and catchy logo, and simple at the same time. It needs to appeal to prospective customers who will then depend on it while browsing your website. You first need to meet the basic requirements before taking things one level up.

If you ever need help with your logo and web design, don’t hesitate to contact us at info@mobiappsexperts.com. Have a great week!

What we believe many companies fail to realize these days is the importance of SEO for their website. Succeeding in organic search for Google has become so competitive that many websites do not get the visibility they deserve online because of poorly managed SEO. This blog will attempt to give useful insights on strategies that can be implemented to maintain or improve organic search success.

1.Make friends online

Partnerships on the Internet are more important than ever. It is always better to get others saying good things about you and trying to promote your website in any way they can. Having an influencer who is an expert on your subject matter and with a big following can take you many places.

2.Develop a content-marketing strategy

As we have previously mentioned, content-marketing is only a small part of the whole package. SEO can depend alot on how your business goes about its content, because that will affect your organic search. It needs to be diversified among videos, webinars, white papers, and social media posts. The use and choice of keywords become Google‘s best friend.

3.Generate traffic to your site and pages

Another way to get people to link to you is by writing for a large publication, giving video or written interviews and always recommend your content in networking events and to your surroundings. If this feels overwhelming and there is an additional budget to spend, you can hire an agency that will do the work for you.

webtraffic

4.A mobile-ready website

Not only do you now need a beautifully-designed website that is user friendly, but it also needs to be adapted to smartphones. You’d be in deep trouble with organic search if people cannot view your website on their mobile device. Laptop computers and desktop are not used as often anymore, and people want faster access to information.

5.Https

Going more towards the security and technical side, it is recommended websites now add the ‘s’ to their URL. Google wants businesses’ websites to start with https:// so that they are more secure and will get better rankings on the search engine.

6.Schema.org

This is a type of markup that can be used in your website’s coding. Using that ‘code’, you can tell Google to identify your website’s logo, client reviews, videos as well as other important info. Google previously mentioned that using that code will also help optimization rankings in the near future.

If you are unsure about your SEO strategies or do not have the time for it, please contact us for more information and we can help make sure your business’ website remains competitive.

Monthly Archives: November 2016

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