Monthly Archives: October 2016

While we are in a generation and era where everyone is excited about digital marketing and jumping on board with marketing teams due to their desire to create content and promoting products and services, it seems many of us are not quite doing it properly, thus the frustration of not seeing results when we curate content online.

A report written by Steve Rayson suggests that “The majority of content published on the Internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content…”. When marketers create content for social media pages, they expect every post to get plenty of interaction, but the real result being 0.5% of that. This blog describes several factors behind this situation and how it can be resolved.

Bad writing

Great non-visual content begins with top writing skills. Most businesses spend most of their time thinking about the media, consulting and design and make the writing the least important priority. They think writing is the easiest part, so will not invest as much time on it and trust any decent writer to get the content done.

badgrammar

 

SEO what?

We understand it may be the least popular part of digital marketing, but one way to get traffic to your website and blog is by… doing SEO! Using keywords, tags and links to help rank high on google searches is the only way googlers will be able to find you, if they are looking for a product or service like yours!

Not promoting your content

Take a moment to picture, in your head, how many social media posts, blogs and general content gets published on the web everyday; we are talking millions! How many get noticed and followed? Not much. It’s one thing to create and publish great content, and another to promote it as cleverly and hard as you can. Similar to SEO!

No originality

To make your content popular, it needs to inspire and add some sort of value to the reader – what good does it do for them? Many brands and content marketers are just putting out content for the sake of it, but are not making a difference in anyone’s lives. However we cannot blame ourselves or anybody else; it’s not the easiest thing to do, but often necessary. Original content will both attract and retain customers, or fans, depending on the brand.

 

Networking-shy

Alright, you have now mastered all of the above, without realizing it’s all a solo effort! Success also comes from building relationships, whether it be clients, influencers or partners. This networking is not necessarily just going to ‘meetups’, where you meet people over drinks, but it can certainly make a difference through word of mouth. You have to interact with top people in the industry who can collaborate with your brand and help promote the business.

Single-mindedness 

It’s very easy to act like someone you’re not online, and this means trust can easily fade away between networks of people. The last thing you want for your business is losing customers because they can’t trust you anymore. You can solve this problem by bringing in known and trusted people, to also achieve user-generated content. Nothing nicer than your clients endorsing you publicly because they like you so much!

Neglecting conversion

No objective or purpose for your digital marketing will result in failure. Just having content created and sitting there may not get you very far, you need to be in control of everything you do and constantly monitor your pages – and have an objective for everything you do.

Not using email

Many marketers are still hesitant on that one, thinking it may annoy subscribers. Much of the conversion happens through email marketing; and a big part of how you get sales.

A bad website

Social media pages aside, this is the forefront of everything. A poorly designed website will make customers turn away within seconds. It should be the best part of your brand’s representation online, because it contains the most important information about the business, and links to the blog, store, social media, etc. The first thing you need to do when launching or relaunching a business is build an attractive website. It gives your brand more credibility if it’s not very popular yet.

An extreme case to get the point across!

An extreme case to get the point across!

 

No marketing culture at your company

If only the marketing department at your company is trying to do marketing and sales, it can’t be good. Everyone at the company is supposed to have some marketing acumen. All employees represent the brand and can help build a better voice.

Lack of strategy

This is basically a goal without a plan. No plan results in no results. Whatever content you decide to publish will need some thinking and planning beforehand. It helps create an identity and structure you will go by to achieve your results. It helps measure these results better.

badstrategy

 

A narrow vision

Adding to the paragraph above, setting out with a plan needs an examination of the environment the brand is trying to target. It will not be easy to hit the right spot from the beginning, but you need to look at everything around you before making final decisions.

Commitment-phobia

If you want to be in it, you have to be fully in it for it to work. You cannot treat digital marketing efforts passively. Just like a romantic relationship, you’re all in or all out, and no in-between. And yes, this also goes for personal brands.

 

That’s it from us for this month! The Mobi Apps Experts team is no perfect by any means, so this article is written by us for us, and for you as well! We always strive to improve and I’m sure you do too.

 

 

 

 

Ok, jokes aside. This weeks’ blog takes a deeper look at how the correct use of Instagram can really help your business, especially online. Even though the written content is important, Instagram is all about the quality of images you post; it’s the first thing that will get user’s attention and the caption is always at the bottom in a smaller size!

Many businesses develop a solid reputation just thanks to their amazing Instagram work. So how should you go about yours? Quite a few suggestions below to entertain you with:

1. If a client has had an excellent experience with you, you could kindly ask them for a short testimonial that you could use as promo material on your Instagram page – as it could also be a means to put their name out there, whoever they are. A powerful testimonial can easily help you acquire more leads.

testimonial

2. Everyone knows that an office team is not always working so hard, and it’s more than okay to show the less serious side of things once in a while. Showing what you do even during work hours could be a way to attract future talent as well, and that there is more to work than just work at the office – a fun team picture at Friday afternoon drinks can’t be doing damage!

3. By now, most businesses have a blog, even if they’re not in the communications industry. Someone at the company should be capable of writing about a certain topic that the company is concerned about or working on at the moment – and share it on your Instagram. There will always be someone interested in reading it.

4. When you are out of the office at networking events or conferences, definitely post it. It shows that you are interacting with other businesses and sharing ideas with others. Tag these businesses’ Instagram handles as well.

5. Company culture, again. I did mention posting fun images or short videos of office life, but sometimes it can be a little more serious, like a fun meeting about a project.

businessmeeting

6. Using a repost app, share other people’s content that you find interesting. It looks good on you and you get the original content sharer’s attention.

7. Infographics – even if they’re not yours, share them! They could be interesting to many of your followers.

8. In addition to point 4, if you are participating as a speaker at events, have someone take a picture of you to share! It shows your knowledge, it can encourage potential clients to come and watch you speak and also meet you afterwards!

networking

9. Organizing an event or webinar? Promote it nicely on Instagram, if you want to increase your chances of full attendance!

10. QUOTES. Once every couple of weeks, share a quote that will inspire people, whether or not it’s relevant to your business. It’s a great way to get likes and comments, and some reposts from followers.

11. Have a new recruit or want to present current team members? Share a photo of them! It’s a nice way to present to your clients who is working on their projects.

12. If you make new friends at a networking event, share that too! Show your more social and friendly side so that followers can see you are a personable businessman.

Does it all sound good to you? Let us know if you have any more questions have see you in November!

 

Remember, complementary to your website, social media profiles are also the face of a business on the internet. This blog will cover some key elements that social profiles must have to appear as credible and professional as possible.

The bio/about us: for any social media user who happens to be visiting your Twitter, Facebook, Instagram or LinkedIn page for the first time, will want to read on more about the company and end up following the brand online; BUT, that can only happen if the bio is really well written! Are you able to describe the company in a couple of sentences?

The logo: Make sure you use the official company logo as your profile picture. Keep the consistency across all social pages, as it enhances your credibility and followers will be impressed and appreciate it.

 

The handle: this is the username that appears underneath the name of the social accounts (the @), and especially important for google searches. Even if your company is global, make sure your naming of the handles is as accurate as possible to the company name. It can also help to get it verified.

Posting frequencies: I believe this truly depends on the nature of the business. As mentioned before in past blogs, posting too much can be annoying and too little almost makes you disappear, so there needs to be a balance. The count is different for every social account and the amount of content you essentially want to share. All social accounts must have at least several posts a week if not a day.

Sharing from others: If you saw good content from another user that you want to share, make sure to credit said account. The credited will appreciate it, and your followers will respect you more for cheating. This could also lead to a great partnership/relationship, simply thanks to a post!

share

 

Photos: Viewers love images or anything else that is visually attractive. Using top quality images for all the posts may be a bit of work, but essential in reaching the objectives. Posts containing images and/or videos will get the most likes and shares. It may require investing in professional photography or a graphic designer.

Responding to comments: Sadly on social media, there are many people who enjoy just writing negative comments, even when it’s not necessary. Users appreciate when comments are responded to even if it can often be overwhelming. You just need to respond calmly and professionally to whatever is coming you way, but no need to feed the trolls!

socialcomment

 

Hope you’ve enjoyed the read and see you again in two weeks!