Monthly Archives: September 2016

In previous blogs, we have discussed the importance of different forms of content as well as social feeds to use for your business. This week will particularly be focused on Twitter as we look at how businesses should engage their brand with the public, on a platform where you can only write a limited amount of content, but can always share photos, videos and links.

If done right, it is easy to get popular on Twitter because the best tweets always get many likes and well as retweets. If you are a brand, you need to tread carefully if you want to engage and increase your follower base by the day.

So, what are some of the things you should do?

Profile Optimization

Fill up the bio as completely and accurately as possible; this is where people get to know who you are and what you do, so describe in the best possible way and put the best pictures you have of your brand. There is also a link section for your website!

brandbio

Consistent Posting

Get active and stay active. If you want people to remember you on their timeline, you need to post content several times a week (if not a day), to increase your chances of getting replies, likes and retweets. Don’t be afraid to retweet content that other accounts are posting, because it shows you are happy to share interesting things and other brands will notice you, including the one you retweeted. There is also the option of polls if you want a different means to get audience interaction.

Planning

Make sure you stay in control of the content you are posting as well as the schedule. Anything that is overdone can be detrimental and annoying to the timeline.

twitterhootsuite

 

Lead cards and Twitter ads

Just like Facebook, Twitter has advertising capabilities. You can choose a specific target and market to them using a specific hashtag. Lead cards allow you to give consumers access to a download or subscribe to your list on a button’s click.

Engagement

In addition to the mentioned above, you can also engage by joining Twitter chats, look up and follow event hashtags, or hashtag trending topics by commenting on them as well. Always remember to interact with others as it helps you as well.

Visuals

Not only do you need to post very good written content, but visuals are just as important, if not more. Your photos and videos need to be unique and especially self made. It helps give your brand and twitter account an identity.

twittervisuals

 

Hashtags

Twitter is famous because of its hashtag use, because that’s where they were invented! Hashtags give you a chance to be found in searches about specific topics and usually two are enough per post.

Pinned posts

Those help get more traffic to your content when people visit your profile. It can be anything from a link to a new blog, a website, or even to a suggested download. They are usually located at the very top of your tweets.

Metrics

Keep track of all that is happening on your account, behind the scenes. Metrics give you a chance to see where and whether things are working which give you a chance to improve on certain aspects. It will never be perfect, but depending on your goals, you can adjust your strategy.

Now that we have covered the things you are strongly encouraged to do on Twitter, what are the few things you should not do?

stopsign

 

Self-centered tweeting

Don’t let it be about you, you, you all the time. Of course, you could tweet about news on your business or services every so often, but it’s much better to be talking positively about someone else. It will be respected and generate traffic and interest.

Auto-comments

NO. Every tweet should be manual and personalized if possible. Auto-comments will give the impression that this account isn’t of much importance to the business and push people away.

Careful tweeting

When an issue is sensitive, do your research on the topic before risking offending anyone or looking entirely stupid. It’s important to get involved in serious discussions, but more important to say the right thing.

 

Thanks for your time and see you soon again! Hope you’ve enjoyed this read and that your Twitter life will only get better from now on.

Social media has now become a 24/7 world, with news and engagement and discussions constantly taking place round the clock. It is often the backbone of any business or organization and critical to its public image. Sadly, sometimes, things go wrong through a post or an incident un-related to social; and to limit the damage, these companies need to take to social to handle the issue before it’s too late. Regular updates to social platforms allows just about anybody to keep a record of the problem long after it has been solved. Here are some ways to handle a crisis when it happens online.

socialcrisis

Preparation:

One of the most important meetings you can have at the office is about preparing for chaos. When things go wrong, at least some members of the team are ready to handle it, thanks to previous training. It makes the initial stress, less stressful!

meeting

The human touch:

Behind a cellphone or a computer screen, making a statement to the public, is usually a human, talking to others. At the end, we are humans communicating to one another, so we have to perhaps personalize the solution. You have to give the fellow human what they want to see or hear, so that they’ll appreciate the brand in a bad time and will want to interact with it in the future.

Listen and answer:

Once statements are being released, people following the page are going to respond with comments and questions. Another way of limiting the damage is to respond to as many people as you can, as fast as you can. They will be impressed that amidst all problems and chaos, you are making time to respond to individual queries, which will improve the reputation of the company.

 

sociallistening

Turn the crisis into something positive:

As mentioned in the previous paragraph, the way in which you deal with the crisis can open up opportunities for something special, such as making new friends and improving your reputation with the audience. It’s important to be very transparent about the whole ordeal, to gain the respect of said audience and be seen as a credible and reputable company.

The employees:

Get them on board, personally. They may have released statements from the company accounts, but have them use social media from their personal accounts to share the company statements. The audience may notice that the employees are also trying to genuinely help during difficult moments. Their personal and even professional networks will notice that everyone at the company is concerned about what has gone wrong and all are involved in sending out a message and attempting to solve the crisis.

employeecomputer

 

Reflection:

Once the storm has passed and things look more under control, think about what has gone wrong. Why has it gone wrong? How can you prevent it from happening in the future? Be aware that the vibe around the office will feel different and employees will be more cautious in their work; after all, you don’t want to deal with an issue like this again. Arrange a new meeting with the staff to alter some duties.

reflection

Has your business had such an experience before? Have any other questions about how to deal with this or other similar issues? We don’t want this happening to you, so contact us if you need our help! We hope it was a helpful read.