Monthly Archives: July 2016

Over the last few years, the mobile phone has become such an asset to us that it has almost become a part of who we are. We constantly have and hold them wherever we go; they have become a very important part of our lives; our virtual being is stored in a device the size of your hand.

girl iphone

Which is why, now, it is so important for companies to develop apps that would personally be a very good user experience. We now depend on several apps daily to stay connected, to the outside world as well as family and friends, as they are the medium through which the conversation goes through.

Just like us people constantly wanting to look good and develop our minds and bodies, companies need to do the same with their apps. They need to be the best they can and adapt to consumer needs.


SC Moatti, former Facebook product leader, admits that we expect our devices and apps to work like magic all the time. Tech products need to be flawless and continuously engineered to meet our demands.

She also discussed at length the challenges that Facebook faced when they created their first app, after being on web for most of their first tens. The social network feared becoming irrelevant, and with most people using iPhones and Android apps, Facebook needed to stay in the game because most users still very much liked it, but their virtual lives had stemmed from their phones and wanted to access any app with just the touch of a button on a screen.

facebookwebMoatti also discusses other apps in general, when people are searching for listings, and that users need to get to what they want thick and fast when using an app. She emphasizes having shortcuts and hooks, to allow users to get what they want as fast as they can, otherwise they could be tempted to quit the app and never use it again if their search feels complicated. Apps need to be as user friendly as possible.

Out of all the social networks, LinkedIn is probably the most unique. It serves a similar yet very different purpose to the others and can be very rewarding if used well.

It is similar to Facebook because as you can see in the photo below, you can post an update/photo, like and comment on updates that you see. You are also able to follow people you may not know personally but are interested in seeing on your news feed. If there are people you no longer wish to be connected to, you are free to remove them from your list.

linked home

The site is well known for any professional or professional-to-be, to advertise themselves online to potential employers or any other people already working in firms. However, it is also very important for all kinds of businesses to properly present themselves in a unique and simple way. Businesses use LinkedIn to share news about the company and industry, advertise jobs or announce a new recruit. They portray a more serious image of themselves than they would on Facebook, for example. And just like Facebook, companies aim to get their ‘Follow‘ button clicked by as many people as possible.

Mobi Linkedin

Job seekers are usually very active on LinkedIn, looking to connect with recruiters from their favourite companies, which are usually found through the businesspage. When you browse a company’s profile, there is always a section to see who the employees are, although the formats vary in the mobile app and desktop versions.

However, this is not only about the employees. In business to business interactions, representatives who are considering partnerships with your company will make sure to check the page to gather more information and make sure they will be in good hands.

When Twitter was launched in 2009, it was mainly a hub for celebrities to communicate with and entertain each other through follows and tweeting about their lives, until fans kept pouring in to follow the lives of famous people they looked up to.

Fast forward 7 years. Celebrities are still very much a part of Twitter, but the social network has become much more than just petty Hollywood stories and gossip; it has become the ‘go to’ place to get the latest, breaking news of events happening globally. Because mobile phone technology has progressed significantly, it is easy for a professional journalist or a citizen journalist (as we like to call them), to report or anything they have heard or seen.

Professional journalists tend to have verified accounts and a good few thousand followers, depending on their popularity and position with the employing company. Citizen journalists are mainly regular people with a decent following who are always keeping up with things as they happen, but do not have the credibility of the professional ones.


The above paragraph was related to current global affairs. However, Twitter is also very important in the sporting world, where news are constantly happening but the system works in similar ways, whether it is the result of a game, or a player trade, or rumours.

Another side of Twitter consists of regular people attempting to popularise their accounts and ‘brand’ themselves by tweeting witty/funny statements to get as many retweets as possible. The social network has become a personal branding competition on top of being a news outlet and a networking site. The need for personal branding success has become so high that accounts of all sorts are created, and the people behind them spend more hours than necessary daily to acquire followers and engage with other tweeters.


To conclude, it’s safe to say that Twitter has a mix of everything, but needs to keep the 140 characters policy in order to stay in control of itself. The last thing we need is Twitter re-branding itself!