Monthly Archives: April 2016

Social media is a fantastic way to connect with your audience members on a whole new level and grow your blog reach simultaneously. There are many apps available to you out there and there are new ones developing every day. Some apps are blazing a trail in the blogging world that we think every blog in the community should have. Take a look at the following platforms and implement them to maximize your user engagement:

Create a Facebook page for your business blog (separate from your personal Facebook page) so that you can share posts, connect with your audience, ask questions, share links, run contests and so on. Users are constantly on Facebook so you always have someone to engage with while they online or taking a break after putting supper in the oven. Social media is free so you don’t need to worry about paid marketing if you don’t have the budget. Also, be sure to like some of the other blogs you follow so that you can share deals, ideas, favourite blog posts, and help each other out! It’s a great idea to set up a page for your blog so you don’t spam your friends with you blog posts constantly, unless they choose to like your page on their own.

You should most definitely have a Twitter account set up for your business blog. Some people are Twitter champs and post all of the time while others sign in once a day to take a peak on how things are doing. Either way, it is good to have an account because it is easy to let followers know about your posts and get some user engagement. Twitter is great for updates, asking questions and fostering discussions among your followers who share similar interests. You may even get inspiring ideas for new blog topics that users request you to write about.

Pinterest is where all creative, crafty and beautiful visuals entice the viewer’s eye. Having a Pinterest account is more than just a collection of pretty images. It can grow your blog exponentially! A single pin can bring many views to your blog and also drawing traffic from many people who share a similar interest. Pins can help your blog attract new readers but it can also help you find other bloggers who write on similar topics! Just make sure that your Pinterest account is not filled with solely pins from your page and pin some items from other bloggers as well to show your support. Pin things you like when you are reading your favorite blogs, and create well balanced Pinterest boards to become an active member in your industry.

Instagram is rapidly growing with popularity. It is a literal snapshot of your day! You can easily follow all you favourite bloggers and photographers. Instagram can bring much more intimacy because most of the posts are images actively taken by the user throughout the day. You are allowed to see the moments that make bloggers real people – walks at the park, meal prep, what they are reading, doing, eating, liking… you have the ability to interact and engage by liking and commenting back and forth. Instagram is recommended for connecting with your readers on a deeper personal level and also to find like-minded bloggers and followers. The hashtags come in handy for identifying those with similar interests and interesting content.

Google+ is one of the newer social media platforms on the scene but you should definitely consider it for your business blog. It is quite easy to share content, join communities with similar interests, and encourage each other to engage with your blog. Posting on Google+ also helps with SEO and Google’s search ranking so you’re doing yourself a favor by having a presence on this platform!

This may not be considered a social medias platform but it is so important and you should be using email marketing! Email is one of the most personal ways that you can connect with your audience! If you are open and have the time for your readers to email you thoughts, questions or blog requests, you will be able to understand your readership better and deliver what they want to see. Also, a timely email response can mean the world to your audience members. Don’t you feel valued when other blogs email you updates and respond professionally, courteously and quickly to your emails? Find an email guideline that works for you –try to respond within a week or earlier if it is time sensitive. Perhaps you can even reply within 24 hours if you are online, blogging anyway.

Does your posted content get the reach it needs? Do you want more people to see what you share? A peer network of social advocates can aid you in expanding your content reach. Read on to find out how to build a network of peers that will help amplify your business presence online.

1: Decide What to Share and Who to Share it With

The main goal behind a network of social advocates is to have this network of peers ready to share your content, ultimately expanding your overall reach.

First, you need to decide what content you want your network to share. Develop some goals such as the following examples:

You want to promote your brand so your business stays top of your client’s mind. Save your strongest content to send to your advocate employee network a little less frequently. For an idea of what content works best, take a look at the original content you’re currently posting and see what your target audience responds to the best and most readily.

You want your business to be seen and recognized as a leader in your field. The content you send to your network of advocate employees should be a daily array of original and third-party content that will promote engagement in industry discussions.

Next, you need to figure out how often you can send content to your social advocates. Your core marketing team will provide all original and third-party content for advocates to share at first. Once your network develops, you’ll be able to deliver more content.


2: Make It Easy for Advocates to Share Content

There are two methods to deliver the content you want shared to your social advocates:

First, you can simply post the content on your business web page and then email links for the posts to your advocate network. Ask advocates to share the content and to feel free to add their own take to tailor it for their own audience. You may include sample tweets or posts for more guidance. This method has the benefit of naturally increasing engagement for your main social media platforms.

The second method is to use an automating service such as Upload your links into and the program will automatically send an email to your advocates on the days and times you choose. Advocates can share your content to Twitter, Facebook, or LinkedIn.

3: Expand Your Content Creation Team

Once your internal team members get familiar with the process, you can assign larger roles to key members. Ask them to find links to third-party content similar to the content you’re already posting. Each team member should submit a minimum number of links per day, to maintain a consistent flow. Askthem to email you links as they find them or load them to your automated delivery tool for you to review before they are sent.

This method generates a lot more third-party content for you to share. It is a great way to fortify the content you post to your main social media platforms.

4: Scale Your Network of Advocates


Once you have your first batch of contributors in place, you can start to look for your own advocate network:

  • Do you have separate departments in your business you can reach out to?
  • Are there industry specialists who might want to take part in your advocate network?
  • Do you have loyal followers on your current social media platforms who consistently share your content already?

Invite these people to take advantage of the content you produce by signing up to receive and share it.The bigger your advocate network is, the larger the reach of the content you’ve asked your advocates to share.

Most social media managers use a combination of original brand content and content from other sources on their social media platforms. The more content creators you have, the more original and third-party content you’ll have for your mainsocial media platforms as well.

If you start your own advocacy system, you may never have to find outside content again. You can simply curate it from your peers!

What are your thoughts? Do you want to create an advocacy network for your business? Please share your suggestions in the comments below.