Monthly Archives: January 2016

What Bothers You?

If you could name one thing you think bloggers should stop doing what would it be? Any of the following resonate with your experience? Don’t hold back! Let us know what you think froma blogger’s point of view!

  1. Posting Way Too Many Quotes

We understand that it’s a trend now to post quotes because they really do work. Quotes can inspire, motivate, and even just bring out a laugh. Just because quotes work with engagement and interest doesn’t mean 99% of your social media posts should be quotes. If someone is deciding whether to follow your business page, they don’t want to see a million tweets or posts of quotes.

Do this instead: Use quotes! Just keep your good judgement and moderation in mind. It is possible to have too much of a good thing.

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  1. Using Fake Names on LinkedIn

LinkedIn is a platform to showcase your work experience, highlight your skills, and be visible to brands looking for social media and blogging experts. On Twitter you can get away with a funny or clever Twitter handle, but on LinkedIn it is inappropriate. You have to represent a real person with a real photo because you are a real professional! If your LinkedIn name sounds something like “Mandy Angelstar23” then you. need. to change. that. NOW.

Do this instead: Use a real name, or stay away from LinkedIn until you’re ready to be a real professional.

  1. Keeping Your Social media Pages Private

If you’re a blogger just on social media to chat with your friends and post pictures to family, then by all means keep your profile private!

However, if you’re a blogger who’s looking to grow your blog traffic, then you must make your accounts visible to the general public. We don’t mean your personal Facebook profile. But we do mean platforms like Twitter. Make it as easy as possible for others to follow you. A private account is an extra hurdle most people won’t bother with because they can’t see your content before they decide to follow.

Do this instead: If you want to keep certain accounts private, then do NOT link to them from your blog page. Otherwise, make those profiles accessible and viewable to the public and you’ll instantly notice your follower growth.

  1. Pitching Brands in Public

A definite way to look unprofessional is just that. All you have to do is leave a comment on a company’s Instagram post that sounds a little something like this: “How can I get free products to review? I’m a big blogger!” Or tweet something like “Hey @brand @brand need someone to review your products? Give me blogging material.”

Social media is a great place to start in getting a good contact, but that is not the way to do it. Besides, you need to keep pitches brief and you can’t say all that much in a 140 character limit.

Do this instead: Ask the brand, in a professional manner, who you should reach out to about opportunities for blogging. That way you don’t sound like you’re actually pitching out on the public space. Or you can always send a private message on a brand’s Facebook page.

  1. Relying Mainly on Collaborative Boards on Pinterest

Collaborative boards used to be the ultimate weapon to successful pinning. But with the Smart Feed, not so much. You really don’t need to be following 100 collaborative boards. See which ones are actually getting you repins and forget the others.

Do this instead: Search is key on Pinterest now, not collaborative boards any longer. Use keywords in your pin descriptions, and don’t forget to hashtag but make it sound conversational.

  1. Posting the Same Message On Every Platform

When you send out a message on social media or schedule one, do you copy it and plug it into every social platform? Different platforms call for different approaches. On Twitter, keep it short and use hashtags. On Google +, you can go longer, making your post full of keywords. On Instagram, images and visuals are key.

Do this instead: No, don’t completely rewrite every single thing. And sometimes it happens to be short and sweet enough for more than one platform. But for the majority of your content, customize and tailor it a little for each platform.

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So your business has been engaged on social media and online marketing for a while. You’ve surely come across things people do on social media networks that drive you crazy. These annoyances, sometimes minor, other times become common enough to come up as a pet peeve.

  1. Auto-posting Facebook Posts on Twitter

Auto-posting posts everything you share on Facebook to Twitter automatically. The problem for followers is that they often have to go to Facebook to THEN go to the original destination (like a link to a post). If you’re sharing an image on Facebook without any text, it just tweets out like “fb.me/cdjiotv” which looks a lot like spam. Also, if you writesomething longer on Facebook, the text cuts off because you have more space on Facebook than on Twitter.

Do this instead: Disconnect that option! The quickest way is to go to facebook.com/twitter and then click “Unlink.” Then use something like HootSuite or Buffer to post to both networks at once… but with a custom message for each platform.

  1. Overusing Hashtags

Too many hashtags just looks weird no matter what the platform. Spammy-looking post with 20 hashtags or the tweet that’s hard to read because there’s a #hashtag #on every #word in the #sentence is just hard to read.

But well-balanced hashtag use really depends on the kind of platform. You can probably get away with more on Instagram than you can on Twitter. I wouldn’t mind 5 hashtags on Instagram, but when you only have a 140 character limit, it seems like overkill.

On Pinterest you don’t even have to use them. Hashtags aren’t native to the platform and Pinterest says they’ll ding your pin if you end up using too many.

Do this instead: Keep your hashtag usage reasonable.

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  1. Posting Too Much at Once

It’s annoying…the person pinning 50 pictures of bedroom decor ideas or a play-by-play that takes up the entire newsfeed. (An event or Twitter party is an exception, but still, no one needs 15 Instagram pics from you within an hour).

Posting too much content at once on a regular basis can bug your audience because they aren’t seeing as much content from other people.

Do this instead: If you have a lot of content to pin, consider putting it on a secret board instead of sending it through your newsfeed. If it’s stuff your followers would love, then try a scheduling tool like Tailwind Plus. Be conscious of how many times you’re posting in a row.

  1. Starting Tweets with @ When Sharing with Your Followers

Big brands do this too so don’t worry if you weren’t aware.

You want to tell your followers how awesome your trip to Disney World was so you tweet “@waltdisneyworld was such a blast!” Problem? Yes. That doesn’t go to all your followers.

Any tweet that starts with @ is considered a reply. Only people who follow BOTH you and @waltdisneyworld will actually see it. Since they follow you both, they can see the replies since your Twitter feed is public.

Do this instead: Either re-word the sentence so it doesn’t start with @, or you add a period in front of the @. It’s a lazy person trick.

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  1. Asking People to Follow You Back on ANY social media platform

If there’s one that is sure to get someone NOT to follow you, it’s for you to follow them and then immediately say “Just followed you/just liked your page! You can follow me back?” On Facebook this is very common: “New like from X. Hope you’ll like my page/post back!” It ends up being the equivalent of comment vomit.

This one can be a rookie mistake. Until you get more involved in the blogging world, it is hard to wrap your head around how to get new followers. So this tactic of asking for followers or likes sounds innocent enough. But, the truth is that you have to earn followers and likes.

Do this instead: If you want people to like your page or follow you back, you need to interact with them and put in the effort to engage with your audience. Respond when they ask a question or leave a comment on a post. And of course, it is quite likely that someone will follow you when you follow them as a common courtesy. But just don’t ask for it and skip the effort.

 

Are you spending too much time posting content to social media and not enough time engaging with your audience? Do you long for an effective strategy for creating social media content fast? By creating and scheduling content in batches, you will be more efficient and gain yourself time on social media engagement. Read on to discover how to create social media updates in batches so you have more time for real-time engagement.

Why Create Content in Batches?

Creating one status update at a time over and over doesn’t make any sense. It gets in the way of your schedule because every time you want to share a post, you have to make time to write it and post it. You end up constantly task-switching, which does not reflect best on your productivity. This is where social batching comes in handy.

Almost everything you do on social media fits into one of two categories: posting original an external website), and live interaction (replies, shares, etc.).

Here’s how to prep your content for social media ahead of time, so you aren’t starting over every day.

1: List Categories for Updating

You will need to have a variety of different update types. Here are some examples of the types of updates you can share on a regular basis:

Links to Your Unique Content – This one is obvious, but you cannot overstate the importance. This includes content like links to your own blog posts or videos.

Brand Awareness – Whenever someone mentions you in an original content post, make sure people are made aware of it! This helps drive traffic to your business page or prompts product reviews, which is always helpful.

Seasonal Promotions – Many people hate having to run seasonal promotions because they take time. Take the pain out of these promos by preparing them in batches, considering each promo to be a separate category. Save your work in a folder you can revisit every season to maximize your effort.

External Content – This is an important part of a successful social media strategy. There is so much great content on the web that you shouldn’t feel pressured to create everything all by yourself. If it is useful to your audience, share it!

Single Use Content – Overall, repeating content on social media is a very good thing. But sometimes you may want to say something just the one time. This can be an easy batch to create and can include time-sensitive questions to short-term promotions.

Words of Wisdom and Quotes – This is actually broken down into two categories. First, use your own tips and advice. Then add some quotes from other people. Categorizing them together is helpful if you are just starting to build your content library.

Now that you have categories, it’s time to turn them into something that will ultimately save you time!

2: Create a Batch of Social media Updates

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Let us assume you end up with six types of updates that you regularly share. Let’s just say you want to post from each category at the same frequency.

If you’re posting 3 updates per day, 5 days a week, that’s a decent number to make an impact. That’s 15 updates a week/60 a month. 60 updates per month equals 10 updates per category per month.

Your task is to sit down once a month and write 10 updates per category. Ten links to blog posts you think are worth sharing. Ten tips or quotes. Ten links to your own blog articles, etc.

When you’re all finished compiling the batch of updates, load them into your scheduler of choice (Hootsuite for example) and relax knowing that for the next 4 weeks your social media pages are going to keep buzzing with a steady stream of updates at all the prime times, no matter where you’re at.

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Since you no longer have to dedicate time every day to thinking of new stuff to post, you can actually spend more time than you were before interacting live. That’s the point of social media anyway, right?

3: Interact Live After Scheduling

Live, real-time interactions cannot be planned ahead of time, because you never know what other people are going to post. You can, however, plan how much time you want to put aside for live interactions.

Instead of filling the gaps in your daily routine with live time on social media, try to make it a part of your daily routine. Dedicate blocks of time throughout the day for your checking social media page and interacting live.

Respond to notifications, engage with your audience, find articles to share, retweet, and do it on a schedule.

Knock out as much as you can in these pre-determined time batches so the rest of the time you’re not falling into those bad task-switching habits that keep you distracted from what you should be doing.