Flipboard is a user-friendly app that enables you to follow content online that is relevant to your business. You can choose to follow a variety of categories, current events and news in your industry that would be informative to your clients. This mobile app allows you to stay current and also to curate and share relevant content on your business social media page, especially when you are low on time to create your own content. The easy thing is that Flipboard is integrated with Twitter and Facebook. It lets you stay up-to-date and gives you ideas for your own content that is relevant to the industry and your clients.
You should know by now that content drives everything when it comes to online marketing, especially in 2016. But, obviously, text alone will not cut it. You need blog articles, link-share type posts, social media offers and promotions, etc. Rich-media is in! You need high-resolution visuals to accompany the text. We aren’t all professional photographers. This is where mobile apps can come to help. When it comes to photo-editing the images taken on your mobile devices, Snapseed is the app. Get into the habit of taking photos daily of your business, be it of products, services as they are being used, satisfied customers, or your own staff in action. You will be able to edit these pictures to your satisfaction later with your Snapseed app where you can build a database of rich visuals to use in your content marketing quick and easy.
Surprised? Twitter as an essential app. Not many people bother accessing Twitter from their desktop anymore? Twitter has made some improvements so you can use it on the go. You’ll want to make sure you’re walking around with the sales tool in your hand at all times in 2016.
Instagram is a big player when it comes to visual marketing. You can edit captions, you have global advertising opportunities for brand profiles, and you can even place video ads on its platform. Instagram will be one of the most important mobile apps for businesses in the year ahead.
Pinterest may be preferred by some on the desktop as opposed to the app when it comes to brand management, yet it still should be in your top mobile apps for business owners in 2016. This is especially true if you are a retailer. You will want to able to post on Pinterest during high traffic times to get your content in front of your audience, especially when you have incorporated rich pins into your content. The mobile app will allow you this comfort.
- Facebook Pages Manager
No surprise here. Your business needs to maintain a daily presence on Facebook and you need to be in the position to respond to follower engagement as soon as it happens. You can do your personal stuff on this popular social network when you get home, but when it comes to your business page, you need the Facebook Pages Manager app and set it up to receive push notifications.
Last but not least is the app that pulls the above all together. Streamline social media posts and updates onto one mobile platform as much as possible so that you’re not having to juggle too many apps all at once. Download the most recently updated version of the HootSuite app and schedule your social media posts.