Monthly Archives: May 2015

Why are newsletters back in force?
Newsletters. A form of email marketing that has a huge effect on the success of any business. They inform the public on the latest and the greatest events, services and products of a company, however, when time comes for us to invest our times in one, we are taken aback by the effort it requires. After a while of facing extinction, they have finally returned, and for the better too. Well, it is time to let go of the laziness and bring back the once active newsletters.
Newsletters are powerful tools when it comes to displaying your business in an organized, attractive and powerful way. Newsletters are publications that are distributed on a regular basis and are generally about the topic of interest to the subscribers. There is no way that one can go wrong with the inclusion of newsletters in their business marketing scheme. Newsletters have been a cornerstone for digital marketing since the 1990s, and some companies still have not abandoned them. Some new businesses and companies have even started to adopt the old custom, as they say; Old is Gold.
Readers Pay More Attention to Emails?
Facebook and other social media platforms have their own perks; however, emails get the attention that social media platforms do not. It is true that sometimes the emails that are sent with newsletters end up in the spam folder or the junk folder, but once your emails have reached your client’s safe list, then you are sure to get your materials read, if not then at least noticed.
Aside from getting more attention, emails keep all the clutter in one place. Having a newsletter that has all the relevant information about your business in one place is better for any customer than going through different social media sites to obtain different information. You will have a list of clients who greatly vary in terms of their likes and dislikes. Some are active on many social media pages while others, not so much. Hence, a newsletter is a great way to reach the optimum number of clients your business can potentially serve.
Emails, if one can remember, are the earliest of the social media. It has the share and the reply button right there. Not everyone is active on every social media platform, but everyone definitely has an email that they check, at least once every few hours.
Getting your Newsletter Noticed
Like social media pages, your emailed newsletter will attract more and more clients depending on its level of attractiveness, information, and convenience. Anyone can make a newsletter, but making one that sells is the task, when done right, yields results that are beyond expectation.
Newsletter Dos and Don’ts
When it comes to any kind of posting, it is necessary to ensure that the quality is never sacrificed. Unlike social media, the content of a newsletter will be largely text. Relying on imagery and fancy formatting will not be very convenient unless you are on top of mobile readiness and responsive design. When designing a newsletter, it is necessary to ensure that you are able to reach out to everyone at a given time, and need to make assumptions that cover all aspects.
For optimum results, quality and success, embrace white space, short paragraphs that are punchy and facilitate the act of getting linked to your website or social media page. Avoid overuse of any components, such as too much text or too many images. Getting your client to read you newsletter is the most important step. However, with messy and crowded newsletters, the clients can be turned away faster than you might expect. Distinguish yourself from those spam newsletters and do not get on the bad side of your client.
In conclusion
Reviving the newsletter trend is not easy, but given the fact that it is the new and the growing trend, it is vital to get on track with it in order to ensure optimum success for your business.
Congratulations! You are a proud business owner and you have established yourself an online presence. Now that you’ve built a social media presence, you may come face to face with negative reviews or comments from time to time. But how are you supposed to handle it? For the sake of your digital reputation you must handle it with professionalism. Social media is a unique public environment that has its own kind of culture and expectations. Traditional customer service and public relations tat most business owners are experts at may not always be enough. How you, as a business owner, handle negative comments will go a long way toward bringing in a new client or driving a potential sale away. Read on etiquette for handling complaints or negative reviews online.

dislike

The following tips can help you handle a negative comment appropriately, keeping your clients happy and coming back.

Address the comment directly: usually a negative comment or review falls into one of the following categories: a business error, a misunderstanding, a complaint or spam. Identify the category and come up with a positive solution that addresses the problem efficiently.

Don’t stall: in the realm of social media, word travels like lightning, so respond quickly, especially during a more pressing issue. You should respond in hours or less; don’t let it delay for days later. A slow response can damage your company’s reputation and credibility.

Respond to a negative review in public: the culture of social media networks demands that you address the issue so the public can see your reliability and professionalism. You don’t need to discuss every detail in the public space. Try posting, tweeting, or commenting back in response with something like “please email me more information” or “looking forward to helping you. Could you please message me more?” Also when it is all resolved, communicate that back as well on the public platform. Say something like “Thanks so much for letting us know. Your satisfaction is important to us. I hope the issue has been resolved for you.” Follow up is very crucial. Make sure you comment on the original stream where the negative review was originally written.

Usually the client is not seeking to expose you as a scam on social media. They just want to vent to other users or try to force you to address the issue. You can turn the complaint or negative review into a golden opportunity by jumping at the chance to publicly show that you are there to provide a service and to help your clients because they matter to you. You are approachable and available to resolve issues. Follow through quickly.

bad-reviews

Don’t act defensive: When you get a negative review, don’t take it as a reflection on you or on your business. Handle the issue but do not react defensively because you do not want to escalate the problem. Be accommodating, polite and listen to what the complainant has to say closely so that you can try to help them.

Own up to your mistake: If your business made an error, don’t hide it. Don’t delete the comment or ignore it. It will only anger the commenter. You may move the conversation elsewhere. Deleting things on the internet is never a good idea because it will bring your integrity into question and it will solidify the complaint. You do not want to challenge the person negatively. Keep in mind this is in public, and you are being judged by all your followers. You can block users who abuse the site, and remove inappropriate comments (ie: racist, derogatory, etc.). Mistakes happen, and you just need to handle them. Recognize the negative review, apologize publicly and then take the conversation off the platform to resolve it.

Offer an incentive: When it comes to handling complaints, sometimes you have to go the extra mile to keep the client happy and get a positive out of the situation. If the client isn’t satisfied after your explanation, you can offer a business service or a discount.

Ask for their view: If someone posts a negative review you need to address it. Ask, “What do you feel I did wrong?” and go from there.  Ask what a good resolution would be. It’s basic customer service. Apologize and compensate them. Always be polite, pleasant and positive in all your posts to set the tone and rules of engagement on your page. Your followers may come to your defense in an open atmosphere if a negative review is out of place.

Reviews are an important factor for improvement. Not only are they vital for websites and day to day work, they are also important for your businesses. They are becoming more and more imperative each and every day. However, with all that you need to manage concerning your business’s day to day to activities, how important are they? On a simple note, a lot.

Many infographics have been made concerning the statistics regarding reviews. Depending on how your reviews are currently stacked up, some reviews are better in comparison with others, but all of them are equally noteworthy. Here are some of the common statistics:

  • 72% of consumers trust online reviews as much as recommendations from friends and family
  • 70% of consumers say they trust online reviews, an increase of 15% in four years
  • 55% of consumers feel that the opinions of “people like me” have the greatest impact on their buying decisions
  • 4 out of 5 consumers say they have reversed a purchase decision due to a negative review
  • 92% of consumers around the world say they trust word-of-mouth recommendations from friends, family, and strangers above all other forms of advertising
  • The typical consumer checks 10.4 information sources before buying a product or service
  • For specific example, U.S. internet users generate more than 500 billion impressions on each other via word-of-mouth channels specifically regarding products and services (more than a quarter of the # of impressions advertisers make)
  • 90% of typical U.S. consumers read online reviews; 6% write them

Down to the detail

Handling reviews

  • Firstly, the negativity of a negative review depends on how you handle it. The way you handle can mean everything. You need to realize that you need to make those once unhappy customers happy again. How? Business owners who are already registered on sites like Yelp and Google reviews can contact reviewers directly; this capability is a powerful tool not only to help soften negative feedback, but to prove you care about getting concerns resolved.
  • Second, no matter what your product or service, the stats overwhelmingly say that what your customers think impacts new leads, so encourage reviews.

How to get more reviews

As you can see, reviews are extremely important in the buying process. In order to get more reviews for your product or service, you need to make sure your customers know you value reviews and you need to encourage them to create them. Reviews consist of three stages:

Get Customers Into the Funnel

Customers generally have little motivation to write an online review. They often forget, find it too difficult, or they can’t find the time. Unless customers are part of the 6% of super reviewers or have a really awful experience, there’s a small chance they’ll write a review. In order to combat this, invite customers to give feedback. When crafting this message, be careful with your wording. Don’t put pressure on your customers. “Invite” them to write a company review instead of “asking” them.

Guide the Customer Through the Process

Third-party review websites are ideal because sites like Yelp, Angie’s List, Urbanspoon, Tripadvisor, and Yahoo! Local are the sites other consumers use to discover, evaluate, and compare companies, products, or services like yours. However, the ranking of these different sites changes. To make it easy to change which review site you ask customers to use, create a landing page to guide users to.

Monitor and Reply to Reviews

When reviews don’t reflect the reputation aspire to have, you should address them immediately. You must constantly monitor what people are saying about your brand by using tools like Yext, Yahoo! Localworks, or ReviewTrackers. Be sure to respond to any negative reviews promptly (within a few days at least) because if you let a negative review linger for too long, the damage will be even greater. Remember, your most recent reviews matter most of all.

Nothing builds rapport, gets traffic, and makes sales like a great video

We are currently in the year 2015. Video is the dominant social media content format of choice along with a lot of sleek visuals. Video segments, “vlog” posts and videocasts are their own form of content that drives social engagement and marketing goals. It is time to boost your business marketing strategy and take video content to the next level! Over the past few years visual based platforms such as Pinterest, Snapchat and Instagram skyrocket in user engagement. Video has even been used more widely on Facebook in recent years. There are so many creative editing tools and apps at our fingertips, which make it super easy to create interesting videos with the touch of a button.

High quality and professional looking videos are no longer reserved only by businesses with big budgets. Businesses with smaller budgets can create video content just as easily without breaking the bank.

Dynamic visuals can help establish your business professionalism. If you do not use some sort of video content in your posting, audiences will take note because this reflects that your business does not keep up with the times and technology. You want to appear professional and reputable. More commonly, videos are starting to become more relaxed and natural. There is no need to set up a studio and use high end lighting and cameras because social media audiences are attracted to spur-of-the-moment content and a spontaneous feel such as videos recorded on smartphones. These are more engaging because more people can relate.

images

Video builds trust, credibility and rapport

Recent studies show that people are more likely to spend time with someone they know but don’t like, rather than with a stranger. Presenting yourself, your products and service on video helps you to build familiarity, trust, credibility and rapport. Give your products and services a face and personality; develop a brand image.

Video content is a triple threat                                                                                                                                            Not only can people hear you, they can read whatever it is you’re writing and most importantly, people SEE your body language. They see your eyes, your smiles, your laugh, your nervous ticks, any facial expressions and gestures, along with much, much more. And that is the secret. Body language communicates more information than you could ever HOPE to write in a blog or post. You need video to communicate this body language.

Exceed your customers’ expectations

Customers want their information fast and easily! The best way to give it to them is through a visual presentation. People often search a number of sites before finding what they are looking for and anything that makes this mission easier and more enjoyable is greatly received.

A picture is worth a thousand words

According to research people tend to remember 20% of the things they hear, 30% of the things they see and a huge 70% of what they see and hear together. How many words do you think a minute of video is worth?

Make your business more social

By posting interesting content such as ‘how to’ videos on social media platforms, you can develop a large following and draw more potential clients to your website. Video is easy to share and in instances can become viral, being seen by millions of people all over the world. This can increase visitors, boost SEO, increase your credibility and keep you in the minds of prospective clients. Video on your website can improve your search engine ratings so you can gain more exposure and prominence.

Trust

Genuine video testimonials are one of the most powerful ways to demonstrate that you are a trusted business that delivers on your products and services. They show that you care about your customers’ experience in relation to your business, help to promote you and also prove that you create relationships with your customers and not just sell to them.

Increase your productivity

“How to” videos that visually explain how to do something not only help to sell your products and service, they also save you time by reducing the amount of questions you have to answer later on. They remove doubt, add clarity and highlight your message, products and services in the light you wish them to be seen.

globe1