Monthly Archives: April 2015

Time is of great essence when achieving public involvement in your social media. When setting up your business, you probably had to ensure that what you are doing is done at the right time. Well, the world of social media is not different from the real life set up of your business either. Whether you are posting on Facebook, Instagram, Google Plus or Twitter, there is a specific time at which you will get the most audience participation. Believe it or not, there are different times for each of the mentioned platforms that yield higher audience engagements.

When posting for social media, we must keep in mind that different platforms have different engagements throughout the day. The time at which your audience are occupied in different social media depends on the day and the time. When considering the best days, it is necessary to pay attention to the type of business that you are running. For business to business marketers, research has shown 14% uplift on weekdays, whereas for business to consumer brands, an increase of 17% is seen on weekends.

Facebook

According to statistics, the best days to post on Facebook are Thursday and Friday. Of all the posts made on any other day of the week, the engagement peaks by 86% on Thursday and Friday. The best time of the day to post on Facebook is primarily from 9am-7pm. IN order to get the most shares, statistics show that the best time to post is at 1pm. In order to get the most views/clicks, the best time is at 3pm.

Twitter

The best time to post on twitter for getting the most tweets is around 12pm, according to statistics, and around 5-6pm. Logically speaking, around this time, people are usually at lunch or leaving work for home; having more time to engage in social media.

Google Plus

The best time to post on Google Plus is around noon, any weekday.

Pinterest

According to statistics, the best time pin is on Saturday from 2am-4am and from 8pm-11pm. According to statistics, Pinterest activity peaks at approximately 9pm.

However, in order to get the highest exposure, it is necessary to monitor your audience engagement. According to the service or product that you are offering, the day and the time might differ. Regardless of the fact that the above times are recorded and yield in satisfying results, different business can expect to see a different turn on things.

Optimum engagement

There are many free social media analytics tools out there that provide ejkgxactly what you need. You need to take the time and input the effort when determining which provides the most assistance and information that you need in order to tailor the information and the time at which you update your social media platforms.

Business to Business

If your business focuses on selling products or services to other business, then updates need to be made during weekdays. Knowing the time at which your aimed audience is engaging is of vital importance. Most businesses engage in social media during the weekdays, during their work hours. Logically speaking, business to business engagement will not take place during Friday evenings or weekends.

Business to Consumer

If your business targets an everyday audience, then according to statistics, optimum engagement happens during the weekends, during the morning and noon.

In  conclusion

virgin-media-business

Regardless of the fact there are preferred times at which posts should be made on Facebook, Twitter and Googleplus, and other social media platforms, you as a business owner needs to ensure that the posts and the updates that are made are done so at a time at which your target audience engages. The posts need to be engaging, and need to be posted at times giving you optimum results and optimum engagement.

Pinterest is that popular new social media platform that is getting all the buzz from small business owners. This platform is full of potential for growing your small business because people are fascinated by the visual! Consumers and brands alike want to get to know Pinterest and start gaining some of the benefits it may bring! Many businesses and brands are beginning to pin and populate boards without a strategy in place. Some are just plain boring and some are so terrible that they are actually damaging the brand’s reputation.

Your goal is to build a strong presence on social media platforms and this requires providing high quality, interesting content and responding to the wants and needs of your audience and potential clients. Your strategy should incorporate content that is centered on the following questions: Who is your audience? What do they care about?

Start off by doing some research. Look at how other brands within your field (your competitors) are using Pinterest, and how users are responding. You need to know what interests your audience. Now you are probably anxious and ready to start pinning. Keep these do’s and don’ts in mind:

The Do’s:

Pinterest Do's

  • Come up with catchy names for your boards and strategically choose the cover pin for each carefully (ie. Your boards’ cover photos are the first thng your audience sees when landing on your page so better make them look appealing. Visual stimulation is key!)
  • Integrate Pinterest with Twitter + Facebook (as a tab app) for greater exposure. Cross-platform promotion boosts your Pinterest following!
  • Add Pinterest and “Pin It” buttons to your website and blog
  • Use “$” sparingly because trying to sell something on Pinterest can be perceived as pushy and annoying
  • Always link your pins back to the original source page to boost traffic back to your website
  • Comment on other pins and interact with new groups of people
  • Utilize the comment feature on your own pins-longer comments and descriptions get noticed
  • Try asking a question in the comment box to elicit a response or get a discussion going
  • Follow the 5-5-2 formula to get started (ie: 5 boards about things your audience loves, 5 boards on things that your audience has a hard time finding, 2 boards about your business/brand)
  • Use a secret board to save content for the future. When you’re on the hunt for great images to repin, don’t worry about getting your timing right. Simply create a secret board, pin the image to that board and include the original pin’s URL in the caption so you can go back and repin it publicly when you have time.
  • Use keywords in your descriptions. If you took the time to optimize your site with relevant keywords, why not optimize your Pinterest with the same keywords? Boards, pins and profile descriptions are all excellent places to work some SEO magic so you can come up in search results.

The Don’ts:

What-Not-To-Do-On-Pinterest

  • Don’t pin more than 5 consecutive pins all at one time (it is better to spread them out over time, otherwise people may begin unfollowing you)
  • Don’t confuse your followers by pinning random things (stick to a topic or theme)
  • Don’t forget to sign in and out if you have multiple logins (ie: personal and business accounts)
  • Don’t be afraid to ask your Facebook and Twitters followers to follow you on Pinterest
  • Don’t pin only pictures of your products, think beyond. This is huge. DO NOT pin only your own content. Stretch your brand’s personality into other areas of visual interest such as articles related to your field, interesting images and funny memes. (your audience does not want blatant advertisements all over their feed)
  • Don’t be hard to find. It’s a good idea to keep your profile specific to your company, so anyone searching for you on Pinterest will know they have the right profile in one glance.
  • Don’t forget the “Office” board. These may not get repined but it is important to have fun pictures from around your office. These boards help humanize your brand to followers and clients, helping to foster a deeper connection. You can even link to the board in the “About Us” page of your website.

 

 

 

 

 

The power of hashtags is unbelievable. They can turn any word of choice into clickable links merely by the placement of the hash symbol# preceding the word. Once clicked on the hash-tagged word itself, all the posts on social media sites such as Facebook, Twitter, GooglePlus and Instagram containing the similar hash-tagged word will open; leading to a page of endless posts of the same theme. Hashtags are everywhere these days, and are the new trend. Are you part of it?

Being the owner of an expanding business and a marketer, you simply cannot ignore the immense power they hold and the benefits they can potentially bring to your company. You need to be aware of how to use them strategically and implement them for utmost efficiency in any of the posts you make on any of the social media sites. Hashtags are a great way to engage your brand with your market.

Here are three key marketing strategies for hashtags:

  • Brand
  • Trending
  • Content

Brand

Brand and campaign specific hashtags are used to market your brand and promotions. These are tags that you make for your own business’s name.

The best way to approach this is by adding a hashtag to the name of your business that is unique to your business. It should define what your business is. It should be the social media signature for your business; easy, catchy, impressive and long-lasting.

Campaign hashtags can, however, change in order to promote events and marketing campaigns taking place at your business.  Like the brand hashtags, keep your campaign hashtags simple and sweet.

A great example of the brand hashtag is KitKat. The brand hashtag that KitKat uses universally on every social media site is #HaveABreak. Their consumers know this brand hashtag and constantly use it to engage with the social KitKat community.

Trending

In order to increase the flow of traffic to your social media hubs, it is crucial to incorporate trending hashtags. Like the word itself suggests, trending hashtags are hashtag topics that have become very popular. Trend changes, and it is necessary to go with the trend. Every once in a while, there is an outburst of a specific hashtag topic on the social media community, and adding posts containing these trends will ensure a greater flow of traffic. To further understand the pace at which trends change, the top 10 can chance within the timeframe of minutes.  However, it is crucial to ensure that the trends that are used are pertaining to the theme of your business, and are not off topic. This conveys poor etiquette. Trending hashtag topics can be found quite easily as there are many resources online available for the purpose of providing them.

Content

Content hashtags are used in your posts. They are not branded, and are not used to define your business and marketing. They are not even trending or highly popular. They are simply common hashtags that are related to your post content.

The benefit that content hashtags hold for you is that they improve the SEO of your posts. Unaware consumers searching for hashtag words can get directed towards your business by if you successfully apply the content hashtags.

Some of the common content hashtags include:

  • Product
  • Lifestyle
  • Event
  • Location

These different categories can be tailored to what your business aims to sell. People search for common products, lifestyle, events and locations. Not only do people search for them, in varying circumstances, they even use them. When aiming for a successful marketing scheme, think like your customer. Use hashtags that both connect your product and your market.

In conclusion…

Hashtags are a great way to increase the flow of traffic to your business and engage in the social media community while getting engagement from the community itself. However, ensure avoiding spam hashtags that are of no relevance and do not overuse them. While they bring attention and flow, they can become bothersome if overused or misused. If you haven’t used hashtags yet, start using them now. Use the power of hashtags on all your social media hubs and get those customers rolling!

If your business is not yet taking advantage of responsive web design right now or planning on incorporating it as part of their online presence in the near future, you are at risk of going out of business in 2015 or soon after. The future is mobile! It’s probably no surprise that mobile internet usage has been skyrocketing over the last decade. Despite this, the vast majority of business websites are still not mobile-friendly. This is not only causing a hassle for users, but also a loss in business opportunity. The truth is responsive web design is critical to your marketing strategy. You may have been safe for the time being, but now your competitors are figuring things out as well. It is time to get your online presence into gear.

Why does it matter?

Responsive web design is better and everyone else is doing it. Keep your business up to date and have an edge over your competition!

 

The future is mobile

While going responsive can present challenges for business website owners and marketers, without a mobile-friendly website your future online is not so bright. If you’re not providing a mobile-friendly experience for your customers, they’ll easily leave your website and go to your competitor whose website is easier to use. The future is mobile, as most people increasingly favour their mobile devices over desktop computers. Making your website responsive is just a small price to pay to reach all these people and potential clients.

Here are some undeniable reasons your website needs to be responsive

1) Mobile internet usage has been skyrocketing

This might be obvious for most of you, yet despite the growing statistics, many businesses do not yet have a mobile business website.

Convincing statistics:

Over 20% of Google searches are performed on a mobile device.

In 2012, more than half of local searches were performed on a mobile device.

61% of people have a better opinion of brands when they offer a good mobile experience.

2) Positive user-friendly experience is necessary

If a user lands on your mobile business website and is frustrated and has trouble finding what they are looking for, there’s a 61% chance they will leave immediately and go to another website (probably a competitor). If they have a positive user-friendly experience with your mobile business website, they are 67% more likely to buy a product or service.

3) Blogging and social media engagement bring mobile traffic

If you have some sort of blogging and social media posting and links incorporated in your marketing strategy, you probably have seen more mobile traffic on your website. If you are sharing content links or direct links to your website and don’t have a mobile-friendly business website, you’re not only going to experience high bounce rates and low conversion rates, but also a frustrated audience.

4) Responsive design is better for SEO

Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to locate your site as well as reduces the chance of website SEO errors. For these reasons, responsive websites generally perform better and are easier to maintain than a separate, mobile-template site.

5) A speedy responsive website is key to gaining clients

The content above the fold on a mobile device loads in under 1 second and the rest of the page loads in under 2 seconds. This is usually not possible when loading a desktop website on a mobile device. When a user has to wait too long for a page to load, the chances that they will leave your business website are extremely likely.

mobile-website-image1

6) Responsive adapts to future devices

One of the many greatest benefits of responsive web design is that the size of the template is designed based on screen size, not the device type. This being said, no matter what size screen someone is viewing your website on, it will display properly for that screen size.

So, looking towards the future, as new devices are invented and being used for web browsing, your responsive mobile business website will still shine brightly on all interfaces.

multiple-screens

 

Moving forward, it will be extremely critical that your website provides mobile users an easy-to-use and user-friendly experience. Having a mobile website is no longer a “nice to have” feature, rather, it is now a necessity and immensely impacts the growth of your business.