Monthly Archives: December 2014

We are currently in the midst of the holiday season. It is a great time of the year for small business owners to show their thanks to their customers and clients as well as their employees and coworkers. Finding a way to say thank you might seam expensive but it doesn’t have to be. Read on to get ideas for thanking the people who appreciate your business while maintaining a budget and keeping it workplace appropriate.
Leave a positive impression on those around you this holiday season by using one of the following ways to thank them for their support:

1. Give a Gift: Begin by setting a budget for your holiday gifting spree. You need to determine how much you can afford to spend per client. If they have spend a significant amount this year on your product or services, you may want to be considerate and spend a little more. Remember that if you have corporate clients, they usually have a limit on how much they can accept so it is always a good idea to consult with their HR department. What makes the best gift is usually something that can be shared with their families or coworkers they are close with. Why not send over-sized chocolate bars with your company logo in the wrapper? The goal is ultimately to make your customers or employees feel like they are special, values and appreciated for their work and support. The gift does not have to be extravagant or expensive. It is, after all, the thought that counts. A tiny gesture goes a long way.

2. Send greeting: You can go the old fashioned route ans send some hand-made card through snail-mail, or try a digital greeting . A card is a lovely way to say thank you during the holiday season. Be creative so that when your client or employee opens the card, they feel remembered. How about ditching the traditional standard “Happy Holidays” or “Seasons Greeting” and instead, craft your custom message, unique to your business to add to the festive feel. If you are sending digital greetings, its a nice idea to attach a photo of your team or even a fun holiday video.

3. Give Back: A fantastic way to show that you are thankful during the holiday season is to donate to a charity in honour of your customers and clients. This usually has a very positive response. Whether it’s a local charity, an industry foundation or even a scholarship fund, you’re supporters will appreciate your philanthropic efforts.

4. Special Promotion: Everyone is always looking for a good deal in today’s market. Especially over the holidays! A special discount or promotion just for your top customers could be a big hit and act as a thank you as well for their support. Send them a gift certificate for a future product or a service you provide. Offer a generous discount on any business they do with you in December. Be careful, however, not to make it look as though it is the usual business because it is a gesture of thanks. Make sure you communicate to your clients that this is a holiday gift to appreciate their business throughout the year.

Christmas sale

5. Open House and Workplace Party: Depending on the nature of your business, you may be able to host an open house for your clients to come visit. This is a great way to invite your customers to stop by your location for a non-business related event. Host an open house late afternoon to early evening so they can come by after work. Decorate your office to make it look festive and provide plenty to eat and drink. This is the time to build relationships, not pitch business.

If you are a small business owner you may consider throwing your staff a Christmas party at your office. Events like this are a bit of an investment but offer many great outcomes. An office party has many benefits to offer for you and your employees. It is definitely a great way to signify that you have come a long way through a tough year of business with success. You can use this time to bond, share, and make your team feel reinforced, as the new year comes around. You will inspire teamwork and bonding with this one event which is definitely worth the investment. Office events are great team building opportunities which boost employee morale and strengthen company culture. People will work together in an informal setting without pressure. Start your new year off with staff engagement and renewed commitment. Bring on the holiday team spirit!

holiday party

What do you plan to do in your business for the holidays? How will you say thank you?

Creating a successful blog takes more than good writing skills and great content. Content is an essential part that makes your blog known, however, promotion is the key to success in spreading your message. In today’s digital world there are so many tools and platforms available that, if utilized properly, could allow our blog to bloom. Among the social media platforms used widely today, Pinterest is one that offers so much potential for blogs to gain social media traffic.

To be successful in the blogging world you must use an integrated strategy. You cannot just live in one corner of the internet such as posting solely to Facebook to promote your blog. You must expand your strategy by creating content that can be re-purposed in engaging ways. Pinterest is a valuable tool in helping you be creative with your blog promotion.

Here are some key tips to using Pinterest to boost blog traffic:

1. Post Must Be Pinnable

Statistics show that articles with images receive 94 percent more total views that articles without images! There are still many blogs out there that don’t take advantage of this fact. To start off, go back through your past articles and pair them with an enticing Pinterest image that demonstrates your business personality and the content of your blog. This allows you to create new content for your Pinterest boards as well as refresh your old article post, driving new traffic and potential clients to your blog. All you need is a shareable image; one that is high quality, straightforward and captivating.

2. Don’t Be a One-Trick Pony

When it comes to blog promotion you need to be everywhere. Utilize your resources. Pin your blog articles to Pinterest and then share your image on other social networks like Google+, Twitter, Facebook and Instagram. This gives your fans a chance to find your content on the site that is most familiar to them and then you may use a Call To Action to direct them to Pinterest and then back to your original blog. It is a win-win here. You gain blog subscribers while increasing audience growth on other social media channel.

3. Show Your Brand

When using custom images, you are creating a memorable brand experience. Your own images, logos or custom media will help audiences connect with your business and make your content easily identifiable.There is a psychological component to branded images. According to psychologist Jerome Bruner, while people only remember 10 percent of things they hear and 20 percent of what they have read, they’ll remember 80 percent of what they see or do. Stand out and use your brand! Use tools such as Canva to create custom branding graphics.

4. Use Search to Capture Attention

Images are a very powerful way to capture attention. It is statistically proven that more than half of consumers prefer search results that include images and may even be more inclined to contacting a business that includes images online when searched. If you want your business, product or service to shine in the spotlight, you need to use images for your blog to gain attention. When you add these images to Pinterest, you are increasing your chances at having your blog found in a search. Pinterest has even added a Guided Search feature that allows users to search faster through millions of boards and billions of Pins efficiently. When they search, descriptive guides pop up to help sift through other good ideas from Pinners allowing the user to steer the search in whichever direction.

guided search

5. Optimize your Pins

Use industry keywords and hashtags to optimize the search results. Think about your target audience and figure out what they would type to search for your product or service and use those keywords in your Pin descriptions.

6. Optimize Image Size

Infographics are all over Pinterest because they are fun and engaging, however, they aren’t always the optimal size for your blog graphics. With the ideal size, design and content, your image is perfect for Pinterest as well as other social media platforms. Google+, Tumblr and Pinterest all favor vertical images. Infographics do well with an aspect ratio of 2:3 and 4:5 because they will more likely get repined as opposed to very tall images. A good size is around 735 x 1200 but has t be tested depending on the image.

infographic template