Not using and misusing your accounts
When audience members see that there is very little or no activity on your profile, they automatically assume that you do not care. The simple solution is to make sure you update at least twice per week with posts that are relevant to your site and brand. Remember that they do not have to be long, just present on your profile. Sometimes people end up treating their professional accounts as personal pages. Do not get carried away on posting controversial views and stick to neutral opinion while still giving your online presence some character. Perhaps it is best to have your personal and social accounts separate. You always have the option to link the two so that your followers can feel free to discover the person behind the brand if they wish.
Not customizing your profile
When you setup a social media account it is up to you to customize it according to your brand and style. If you leave it blank and plain, your fans will find you unimaginative and untrustworthy. You can simply solve this by giving a basic outline of information to establish an identity…this can include your brand name, logo or photo and a brief description.
Posting at dead zones
There is no point in posting an update if your fans are all asleep for the night. Save your post for the daytime when your followers are logged on. It may be good to post on weekends or in the morning before people settle into work mode.
Posting at the wrong frequency
When you post too often it could end up annoying audiences instead of doing you any good. If you post too little you will not be recognized. You want to stand out and be remembered. A solution is to pay attention to responses you get on your posts and time your posts around the time you see their activity and space your posts out so they can anticipate your presence.
Not linking back to your site
Why post anything to do with your blog without linking back to it. Always provide links even if you mention the title of a blog or hashtag a reference to it. Audiences won’t bother searching for your site or blog if you don’t link it.
Lack of spell-check
Poor spelling or grammar, or even irrelevant content will ruin your credibility. Don’t give off the impression that you do not care or are unskilled. Remember to always reread for errors before hitting the “post” button.
Making little connections
It often takes a long time to gain followers and sometimes you may attract followers who may not necessarily have interests in line with your brand or vision. A solution is simply to take the initiative to follow people who you think would be a great addition to your business network. Follow influences in your field.
Lack of engagement
Once you have audience members following you, you need to maintain their presence by interacting with them. You do not want to just collect a community of accounts but of people. Your followers are your potential clients and they should be treated as such. Acknowledge their presence and respect any of their contributions related to your business page. Converse with them and invite them to visit your site or blog. Ask for their feedback and show that you value them.
Social media platforms are a valuable tool and powerful way of reaching your target audience. If you use this tool properly you can experience the fruitful benefits of a successful social media campaign!