Monthly Archives: September 2014

If you run a blog or a site for your business, social media can be an extremely beneficial tool for growing your community and boosting your brand. Occasionally we slip up and all our marketing efforts backfire on us. Maybe you are not getting enough followers or you are bringing in the wrong kind of followers. What can you do to fix this? Read on for some basic and common social media mistakes that are made as well as the solution to resolve them. It is of course best to avoid making them in the first place because damage control is time consuming. If you do slip up, don’t fret. Take it as an opportunity to show your audience how committed you can be and show them your best effort.

Not using and misusing your accounts

When audience members see that there is very little or no activity on your profile, they automatically assume that you do not care. The simple solution is to make sure you update at least twice per week with posts that are relevant to your site and brand. Remember that they do not have to be long, just present on your profile. Sometimes people end up treating their professional accounts as personal pages. Do not get carried away on posting controversial views and stick to neutral opinion while still giving your online presence some character. Perhaps it is best to have your personal and social accounts separate. You always have the option to link the two so that your followers can feel free to discover the person behind the brand if they wish.

Not customizing your profile

When you setup a social media account it is up to you to customize it according to your brand and style. If you leave it blank and plain, your fans will find you unimaginative and untrustworthy. You can simply solve this by giving a basic outline of information to establish an identity…this can include your brand name, logo or photo and a brief description.

Posting at dead zones

There is no point in posting an update if your fans are all asleep for the night. Save your post for the daytime when your followers are logged on. It may be good to post on weekends or in the morning before people settle into work mode.

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Posting at the wrong frequency

When you post too often it could end up annoying audiences instead of doing you any good. If you post too little you will not be recognized. You want to stand out and be remembered. A solution is to pay attention to responses you get on your posts and time your posts around the time you see their activity and space your posts out so they can anticipate your presence.

Not linking back to your site

Why post anything to do with your blog without linking back to it. Always provide links even if you mention the title of a blog or hashtag a reference to it. Audiences won’t bother searching for your site or blog if you don’t link it.

Lack of spell-check

Poor spelling or grammar, or even irrelevant content will ruin your credibility. Don’t give off the impression that you do not care or are unskilled. Remember to always reread for errors before hitting the “post” button.

Making little connections

It often takes a long time to gain followers and sometimes you may attract followers who may not necessarily have interests in line with your brand or vision. A solution is simply to take the initiative to follow people who you think would be a great addition to your business network. Follow influences in your field.

Lack of engagement

Once you have audience members following you, you need to maintain their presence by interacting with them. You do not want to just collect a community of accounts but of people. Your followers are your potential clients and they should be treated as such. Acknowledge their presence and respect any of their contributions related to your business page. Converse with them and invite them to visit your site or blog. Ask for their feedback and show that you value them.

Social media platforms are a valuable tool and powerful way of reaching your target audience. If you use this tool properly you can experience the fruitful benefits of a successful social media campaign!

Social-Media-Engagement

What is digital content? It is an imprecise and ambiguous topic that is not well defined. Many business owners struggle with questions like “What sort of content should we create?” or “What should we post on our social media business page?” First of all, content should be goal driven in order to accomplish something for a perticular business. The type of content business owners post on their marketing pages should be driven by what they aim to achieve in the long run. For most, the ultimate goal is to make some form of profit, maybe change the world, but mainly to gain something. But in order to make money, most sites and social media platforms need to have several different types of content. These may include 4 key types such as content to entertain, content to educate, content to persuade, and content to convert. Read on to find out more details on each type of content.

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Why does your business page need content to entertain?

You may ask why you should include content to entertain your audience if you want to make money? Well this is simply because entertaining subject matter will let you reach the people who are right at the top of the sales funnel, and also those who may not even know that they need your products or services as of yet.

It is true that this type of content may not feel like it is directly or at all related to your product or service that you are offering, however, it does not need to appeal to your target audience in order to yield a positive effect. This type of content has more of an emotional appeal rather than rational. It is very easy to share and like and so the more it is shared, the further your reach is extended.
Why does your business page need content to educate?

Content to educate is very similar in its function as the content to entertain that was discussed earlier. This type of content allows you to reach audience members at the top of the sales funnel. The difference here is that content to educate has more of a rational appeal rather than an emotional appeal. The plus side is that it too is very shareable, therefore extending and contributing to your reach.

Why does your business page need content to persuade?

Content to persuade is meant to gently nudge your audience members down the path to conversion. This could mean they are encouraged to participate by purchasing your product or service, ask an question, give feedback, answer a call to action, like a post etc. This type of persuasive content uses an emotional rather than rational appeal.

Why does your business page need content to convert?

This is the most serious question. Your business page needs content created with conversion in mind in order to make the profit and seal the deal in the end. This content usually uses a rational rather than an emotional appeal.

Why does your business page need both emotional & rational appeal?

Good question! This depends on the type of business you are running. Some people respond better to an emotional appeal, while others tend to respond better to a rational appeal. It all depends on your type of audience as well. In order to cover all the possibilities and attract more audiences, it is the best approach to spread the greatest variety of content with both emotional and rational appeal in mind. This way you will be sure to attract attention and bring some traffic to your social media business page.

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In most cases you will need to include a combination of different types of content on the same page. As an example, your business product and service page will have detailed content about your product or service (mainly rational appeal) and customer reviews (mainly emotional appeal). Content variety is the key. If you are stuck with low traffic and little exposure, you need to apply the strategy of using the key types of content that we just talked about. With a variety of post content, you will gain attention of new prospective clients and your reach will be extended in order to benefit your business!